Tapestry - Coach and Kate Spade

Digital Analyst - 12-month FTC

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London, Greater London, England, GBR

Hybrid

eCommerce • Fashion • Other • Retail • Sales • Wearables • Design

Our global house of brands unites the magic of Coach and Kate Spade New York to stretch what’s possible

The Role

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what's possible.
At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands - Coach and Kate Spade New York - was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We're always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.
Primary Purpose: The Digital Analyst will join the Tapestry Europe Ecommerce team and play a pivotal role in driving strategic decisions across digital platforms for Coach and Kate Spade New York. In this role, you will analyse user behaviour, optimize digital performance and deliver actionable insights that enhance the customer experience and maximize business outcomes.
The successful individual will leverage their proficiency in Digital Analytics to:
Performance Monitoring & Analysis

Track daily, weekly and monthly traffic, bounce rates, session durations, and conversion rates
Monitor cost per acquisition (CPA), and customer lifetime value (CLV)
Benchmark performance against industry standards or historical data

Reporting & Dashboard Development

Deliver weekly, monthly and quarterly reports with actionable insights and include visualizations, trend analysis, and performance against KPIs
Work with the North America reporting team to ensure breadth of reports across Tableau and troubleshoot data issues

Trend Identification & Optimization

Conduct funnel analysis to identify drop-off points and optimize conversion paths
Use segmentation to uncover behavioural patterns by audience type
Highlight top-performing content and recommend underperforming areas for improvement

Cross-Functional Collaboration

Work with Marketing, Product, and UX teams to define SMART KPIs (e.g., increase conversion rate)
Create measurement plans that align with business goals and campaign objectives
Ensure KPIs are tracked consistently across platforms

Experimentation & Testing

Design and execute A/B and multivariate tests with clear hypotheses
Measure statistical significance and uplift in key metrics (e.g. bounce rate/add to cart/checkout completion rates)
Document learnings and integrate them into future strategies

Data-Driven Recommendations

Recommend UX improvements based on heatmaps, session recordings, and user flow analysis
Identify SEO opportunities using organic traffic trends, keyword trends and landing page analysis

Data Integrity & Governance

Conduct regular audits of analytics implementations (e.g., GA4 tags, Snowflake pipelines)
Validate data consistency across platforms and resolve discrepancies
Maintain documentation for tracking setups and data governance

Continuous Learning & Innovation

Attend webinars, certifications, or conferences quarterly
Share monthly updates on new tools, features, or methodologies with the team
Evaluate and pilot emerging technologies (e.g., predictive analytics, AI-driven insights)

The accomplished individual will possess:

3+ years' experience in digital analytics or a related role
Educational background or equivalent experience in marketing, business, data science, or a related discipline
Proficient in Google Analytics, Adobe Analytics, and data visualization tools (e.g., Tableau, Power BI)
Skilled in data analysis tools (SQL, Excel), ecommerce platforms (Salesforce, Shopify), and programming languages (Python)
Deep understanding of AI/ML frameworks and concepts, including neural networks, deep learning architectures (CNNs, RNNs, GANs) and related development
Hands-on experience with platforms such as Content Square to analyse customer behaviour across websites and digital touchpoints, leveraging heatmaps and session replays to identify friction points and recommend optimizations to improve the customer journey
Working knowledge of Google Tag Manager (preferred but not essential)
Ability to translate data and AI insights into actionable business strategies that drive revenue and customer satisfaction
Strong understanding of digital marketing channels and web technologies
Excellent cross-functional collaboration skills with the ability to present data-driven insights clearly and persuasively

Please be advised that we are unable to provide visa sponsorship for this position. As such, you will only be considered if you already possess the right to work in the UK.
What Tapestry can offer you:

Hybrid working (Tuesday, Wednesday, Thursday in-office, Monday and Friday remote)
Flex Fridays (Option to finish early on a Friday)
1 Paid Volunteering Day per year and opportunities to volunteer with global projects
Learning & Development opportunities
Internal mobility & career progression
Regular seasonal and cultural social events
Equity, Inclusion & Diversity initiatives which include employee business resource groups

Other benefits include:

25 days holiday in addition to bank holidays
Multi brand discount up to 50% off Coach & Kate Spade New York
Private Healthcare with health assessment (Bupa)
Private Dental Cover
Free 24/7 support for family building, fertility, maternity & newborn care, and menopause with Maven
Eyecare vouchers
Headspace subscription
Employee Assistance Program
Employer Pension Contribution
Gym discount
Interest free season ticket loan
Cycle to work scheme

Our Competencies for All Employees

Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at http://www.tapestry.com/

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The Company

HQ: New York, NY

16,000 Employees

What We Do

A tapestry is made of many threads woven into one story. So are we. Our global house of brands unites the magic of Coach and Kate Spade New York. By intertwining different people and ideas, we push ourselves in our work, pull out the unexpected in what we create, and expand the bounds of possibility. Our brands were created by dreamers who were determined to turn ideas into icons and, with passion, made it happen. We’ve grown by finding people similarly dedicated to the dream all over the world. We hold ourselves to high standards in every material, process, and person that plays a part in our work, and we embrace difference by design because diverse perspectives are at the heart of creativity. We find brilliance in the intersections—of beauty and function, of heritage and innovation, of accessibility and aspiration—which is how we break through with magic and logic in our culture and our craft. The result is that we stand taller together. Tapestry elevates the best in our people and brands. We use our collective strengths to move our customers and empower our communities, to make the fashion industry sustainable, and to build a house that’s equitable, inclusive, and diverse. Individually, our brands are iconic. Together, we can stretch what’s possible.

Why Work With Us

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible. At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed.