Digital Advertising Strategist

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Pune, Mahārāshtra, IND
In-Office
eCommerce • Logistics • Software • Analytics
The Role

Job Description:

The core responsibilities of the Digital Advertising Strategist reflect the following:

  • Own the end-to-end implementation of advertising plan for the brands in the Region across Amazon and Noon advertising
  • Responsible for the execution and optimization of all Ads activities for the brands in the Region.
  • Own and manage the advertising budgeting process and forward-looking plan for our brands in alignment with Merchandising, Brand Management and Finance.
  • Own brand marketing & advertising relationships, leading day to day communications and ads operations.
  • Provide Ads proposal to individual brands to meet sales/ROAS/Impression Share (or any other relevant metric) targets and in line with brand specific strategies.
  • Provide expertise and be the go-to for any performance marketing support within the MENA Region.
  • Nurture partner relationships by meeting monthly & quarterly to review performance, negotiate advertising budgets, and discuss strategy ideas.
  • Research and test effective keywords, bidding strategies and ad copy to catalyze traffic and sales velocity.
  • Collaborate with the brand management team to align advertising goals with the internal ambitions set by our partners.
What will I need to thrive in this role?
  • 2-4 years’ experience in the world of marketplace marketing (online is essential, multichannel ideal).
  • Experience in directly managing Amazon campaigns, with a strong working knowledge of Amazon
  • Strong client management experience supported by excellent verbal and written communication and inter-personal skills
  • Advanced numeracy and data skills
  • Analytical and able to make sense of data and complexity.
  • Basic Photoshop experience to modify digital assets and creatives would be a plus.
  • Independent, highly motivated, and focused on outcomes. A proactive nature, problem solver and innovative.
  • Able to deal with ambiguity and to thrive in a fast-paced, start-up-type environment by pivoting priorities. Excellent time management and organization skills to prioritize workloads effectively.

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Pattern Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pattern and has not been reviewed or approved by Pattern.

  • Equity Value & Accessibility Equity is broadly offered and described as generous, with RSU sharing and access to stock included in total compensation. Equity availability is positioned as a core element for employees across the company.
  • Leave & Time Off Breadth Unlimited PTO, paid holidays, paid parental leave, and paid sick days indicate a wide-ranging time-off policy. These offerings create breadth for both vacation needs and family-related leave.
  • Retirement Support A 401(k) with a fully vested company match from day one (up to 4%) strengthens long-term financial security. Immediate vesting underscores emphasis on retirement benefits.

Pattern Insights

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The Company
HQ: Lehi, UT
501 Employees
Year Founded: 2013

What We Do

Pattern operates as a worldwide e-commerce growth, protection, control, and distribution platform for brands. Pattern® provides a proven blend of marketplace analytics, product distribution, MAP compliance, and brand management to drive ecommerce acceleration for premium brands. We thrive on high energy, professional excellence, and disciplined creativity.

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