Digital Advertising Strategist – TikTok. Set up and manage digital advertising campaigns on TikTok Ads Manager, including campaign configuration, audience targeting, budget allocation, bidding strategies, and ongoing performance optimization. Develop and execute data-driven full funnel advertising strategies across campaign objectives in Tiktok Ads Manager. Monitor and analyze campaign performance, and conversion rate. Apply audience targeting strategies. Support content strategy and creative analysis. Develop and brief ad creatives tailored to TikTok’s platform and current trends. Assist in tracking and attribution setup. Clean, analyze, and prepare ads performance reports and dashboards. Support client communication and share strategic alignment. Utilize TikTok Business Center to manage advertising operations. Support monthly invoice processing. Requires Bachelor’s degree in Marketing, Advertising, Information Science, Journalism, Mass Communication or related area and understanding of the digital marketing landscape, marketing mix, and brand building; background in managing digital advertising campaigns using TikTok Ads Manager or similar platforms; understanding of TikTok Ads Manager and a variety of ad formats; knowledge of basic data analytics concepts, including data cleaning, aggregation, data visualization, and performance tracking for reporting and analysis; ability to analyze data and generate reports to support digital marketing activities using tools such as Microsoft Excel and Google Sheets; understanding of A/B testing methodologies and data-driven campaign optimization approaches; understanding of short-form video content trends and platform-native content strategies on TikTok; familiarity with digital tracking and attribution concepts, including pixel implementation and conversion measurement; ability to evaluate ad creatives and support content strategy based on performance insights, with an understanding of short-form video content and creative production workflows. Worksite: 1441 W Innovation Way #500, Lehi UT 84043 and Home Office combination. Resume to: Pattern, Inc., Attn: Makenna Kringlen, 1441 W Innovation Way #500, Lehi UT 84043.
Skills Required
- Bachelor's degree in Marketing, Advertising, Information Science, Journalism, Mass Communication, or a related field
- Understanding of the digital marketing landscape, marketing mix, and brand building
- Experience managing digital advertising campaigns using TikTok Ads Manager or similar platforms
- Understanding of TikTok Ads Manager and various advertising formats
- Knowledge of data analytics concepts, including data cleaning, aggregation, visualization, and performance tracking
- Ability to analyze data and generate reports using Microsoft Excel and Google Sheets
- Understanding of A/B testing methodologies and data-driven campaign optimization
- Understanding of short-form video trends and platform-native TikTok content strategies
- Familiarity with digital tracking and attribution concepts, including pixel implementation and conversion measurement
- Ability to evaluate ad creatives and support content strategy based on performance insights
- Understanding of short-form video content and creative production workflows
Pattern Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pattern and has not been reviewed or approved by Pattern.
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Equity Value & Accessibility — Equity is broadly offered and described as generous, with RSU sharing and access to stock included in total compensation. Equity availability is positioned as a core element for employees across the company.
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Leave & Time Off Breadth — Unlimited PTO, paid holidays, paid parental leave, and paid sick days indicate a wide-ranging time-off policy. These offerings create breadth for both vacation needs and family-related leave.
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Retirement Support — A 401(k) with a fully vested company match from day one (up to 4%) strengthens long-term financial security. Immediate vesting underscores emphasis on retirement benefits.
Pattern Insights
What We Do
Pattern operates as a worldwide e-commerce growth, protection, control, and distribution platform for brands. Pattern® provides a proven blend of marketplace analytics, product distribution, MAP compliance, and brand management to drive ecommerce acceleration for premium brands. We thrive on high energy, professional excellence, and disciplined creativity.
