ASI is the largest global provider of technology B2B services for the $26.1 billion promotional products industry (branding and marketing). With 25,000 clients in 53 countries, our mission is to inspire, inform, and empower our clients’ success every step of the way.
ASI currently has a hybrid work model. This position requires in person attendance at our office in Trevose, PA on Tuesdays & Wednesdays.
Reporting to the Manager, Digital Advertising Operations, the Digital Advertising Specialist’s primary responsibility is to manage digital advertising accounts by analyzing current trends, using discretion on how to deliver expected impressions and implementing these changes to ensure revenue attainment by campaign.
The salary range for this position is $55,000.00 - $58,000.00.
Responsibilities:
- Develop, implement, and manage digital advertising campaigns.
- Manage digital advertising accounts, analyzing accounts for optimal performance (i.e. increasing impressions, clicks, ad spend, and improving CTR).
- Develop strategies to drive search traffic to supplier product details page to increase Supplier ROI.
- Manage campaigns by implementing advertising campaigns and creative.
- Tests, paces and monitors delivery of and reporting on ad campaigns.
- Troubleshoot, resolve and communicate and issues affecting the delivery of a campaign.
- Create monthly forecasts that are up-to-date and accurate.
- Create monthly reports, which clearly highlight account performance while providing strategic ideas for future growth and variance explanations.
- Conduct regular meetings with sales and management to review campaign performance and present recommendations to improve client ROI.
Requirements:
- 1-3 years of professional experience.
- Bachelor’s degree in marketing, advertising or communications preferred or equivalent experience
- Excellent verbal, written and time-management skills.
- Analytical and a problem solver.
- Proven ability to multi-task and be flexible with day-to-day responsibilities.
- Excellent attention to detail skills.
- Proven ability to be diplomatic and work with internal departments and our customers.
- Must be proficient with Microsoft Excel and be able to learn other software programs quickly.
- Intermediate level in Microsoft suite: Word, Outlook, Access, and PowerPoint.
ASI offers full-time employees a comprehensive benefits package including:
- Medical, Dental, and Vision coverage, available on day one of employment.
- Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group.
- 12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).
- Free Health and Wellness programs.
- Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
- Day one 401(k) with company match.
- Paid holidays, floating days, and paid time off (PTO).
- Office amenities with onsite café, Starbucks, 24/7 free gym access and classes, onsite daycare, EV charging stations, creative spaces such as our community garden club, music room, art room, and relaxation space.
Take this opportunity to join our successful team! Apply today! EOE m/f/d/v. ASI is an equal opportunity employer, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Diversity makes us better. Check out ASI’s Diversity and Inclusion Blog Posts.
Visit our company career web site at www.asicareers.com.
Top Skills
What We Do
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry. ASI connects suppliers and distributors through ASI’s robust industry-leading network, which boasts over 25,000 supplier and distributor members. ASI members have access to the world's most powerful promotional product network, ESP, where three out of every four promotional product searches occur.
ASI is fully committed and dedicated to providing members with cutting edge interactive tools, member support, trade shows, educational information and resources that improve business efficiency, drive traffic and win sales.
What is ASI’s mission?
ASI bridges suppliers and distributors by providing catalogs, information directories, newsletters, magazines, websites, databases, interactive e-commerce, and robust marketing and selling tools.
What are advertising specialties?
Advertising specialties, also known as promotional products, are practical, entertaining or decorative products like mugs and tee shirts often imprinted with an advertiser’s name, logo, slogan or message and given away. These products are often kept by recipients for months, offering great exposure for the advertiser’s message.
Featured Products:
ESP Web: Source and order every promotional product in the industry from 3,500+ suppliers with ESP Web.
ESP Websites: A user-friendly e-commerce enabled website solution. Choose from 100s of designs. Requires no design experience needed.
Catalogs: Give clients new ideas and ways of using promo products and stay one step ahead of competitors.
Magazines: ASI offers a wide range of award-winning publications to help keep your finger on the pulse of the industry.
Show Booths: Display your products in front of thousands of industry distributors at three strategically timed ASI shows.
