Digital Advertising Freelancer

About SchoolMint: 

SchoolMint was founded by parents who experienced firsthand how difficult school enrollment could be and believed there had to be a better way.

Today, more than 16,000 schools and organizations rely on SchoolMint to attract, enroll, and retain students while making the enrollment journey easier for millions of families nationwide. Headquartered in Lafayette, Louisiana, SchoolMint partners with schools, districts, and charter organizations to simplify operations and grow enrollment.

Together, we help more students find their best-fit school and thrive.

Our culture is grounded in our core values: No Jerks, Period; We, Not Me; Be Heroic; Bring Your Whole Self to Work; and Embrace and Drive Change.
Location: San Jose, Costa Rica (Remote)

Key Responsibilities

• Proficiency with Social Media (Meta, Youtube, LinkedIn, etc)  and Google Ads platforms, and ad management platforms, data analytics, programmatic advertising, and a strong understanding of digital marketing.
• Cross-Functional Collaboration: Coordinate with copywriters, designers, and project managers to develop new ad concepts and assets when current campaigns underperform.
• Performance Management: Own the core KPI of helping clients achieve meaningful growth in their enrollment pipeline. Monitor performance metrics and drive continuous optimization.
• Tech & Automation: Utilize tools like Zapier to automate campaign workflows and ensure smooth integration between lead sources and client systems.
• Innovation & Best Practices: Stay ahead of marketing trends, platform updates, and compliance best practices in education marketing.

About You:

• 3+ years in performance marketing, with significant hands-on experience in Meta (Facebook/Instagram), Google Ads, and other social advertising platforms.  
• Experience with SEO execution and management. 
• Proven success in lead generation campaigns and funnel optimization.
• Strong client-facing skills with the ability to lead challenging discussions and influence strategy.
• Proficient with campaign analytics, conversion tracking, and reporting.
• Comfortable using Zapier or similar automation platforms to streamline marketing operations.
• Bachelor’s degree in marketing, business, or related field and/or Digital Advertising Certifications ie. Google Ads Certification 

Even Better:

• Experience with HubSpot or similar CRM platforms.
• Experience in education marketing or K–12 enrollment campaigns.
• Experience with marketing automation platforms such as Zapier, Make, or similar tools.
• Familiarity with CRM platforms and lead nurture flows.
• Experience managing multiple accounts simultaneously.
  

How Success Will Be Measured

• Campaigns are launched accurately, on time, and in accordance with the approved brief and technical requirements.
• Budgets are paced responsibly, tracking is reliable, and performance risks are surfaced early.
• Campaigns show consistent, evidence-based optimization against the KPIs established for each account or project.
• Reporting is clear, accurate, and actionable, with recommendations tied to campaign data.
• Documentation is current, deadlines are met, and cross-functional partners receive timely communication.

Why Partner with SchoolMint?

Mission-driven work that helps K-12 schools connect with students and families.

A collaborative environment with access to marketing, creative, project, and client-facing partners.

Hands-on work across multiple platforms, audiences, and campaign types.

Clear deliverables and room to bring forward data-informed recommendations and process improvements.

Independent Contractor Notice

This opportunity is intended as an independent contractor engagement for SchoolMint Inc (USA) and is not an employee position. The contractor will not be eligible for SchoolMint employee benefits, including paid leave, health insurance, or retirement benefits. The contractor will be responsible for their own legal obligations, insurance, equipment, and other independent-business obligations. Final terms will be documented in a written services agreement.