Own and grow channel products
- Lead the monetization strategy for newsletters and email products (placement packaging, pricing logic, tiering, targeting, performance benchmarks).
- Define and test new channel offerings – exploring social media, shortâÂÂform video and other emerging media formats.
Drive pilots from idea to scale
- Translate concepts into clear product specs, and goâÂÂtoâÂÂmarket packages; run testâÂÂandâÂÂlearn pilots, measure outcomes, and decide when to scale, iterate, or sunset.
- Work with UX and development teams, as well as AI vibe coding tools, to turn ideas into prototypes and fully realized solutions, iterating through feedback.
Enable sales & marketing
- Build positioning, sales materials, pricing, and training that make it easy for sellers to go to market.
- Guide marketing and positioning efforts for owned products including email and content campaigns created to increase awareness and leads for local markets.
Operate with data
- Monitor product performance, identify yield opportunities, and propose optimizations to pricing, packaging, or delivery.
- Establish relationships with local sales teams to get market feedback on product needs; incorporate that feedback throughout product development cycles
Collaborate crossâÂÂfunctionally
- Work closely with advertising operations, client experience, editorial, design and development, marketing, and local market sales teams; coordinate with external partners or vendors when needed.
- Work with sales development and training teams to support local market product adoption efforts.
- Contribute to release cycles and product process improvements.
- 5–7+ years in digital product management or within media, advertising, or a related B2B environment.
- Proven experience constructing and pricing products (e.g., newsletters, email sponsorships) and/or social/shortâÂÂform media offerings.
- Strong analytical skills with comfort in dashboards and data, and interpreting performance into actions.
- Excellent go-to-market instincts: you can turn complex capabilities into simple, sellable products with clear value and outcomes.
- Natural project leadership: organized, proactive, and effective at coordinating stakeholders to deliver on time.
- Project management skills: ability to translate build of a product into clear steps and timelines.
Skills Required
- 5-7+ years in digital product management or within media, advertising, or B2B
- Experience constructing and pricing products like newsletters and email sponsorships
- Strong analytical skills with comfort in data and dashboards
- Project management skills to translate product development into steps and timelines
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