The Role
Leads regional supporter activation campaigns across FIFA digital platforms, including CRM, paid media, and social channels. Coordinates media planning, partner requirements, agencies, asset approvals, reporting, campaign optimization, and cross-functional implementation. Builds relationships across commercial, marketing, product, and business intelligence teams while standardizing campaign workflows and analyzing performance. The role requires extensive digital or sports marketing experience, strong stakeholder management, data-driven campaign skills, and willingness to travel for FIFA events and partner activities.
Summary Generated by Built In
As the organiser of some of the biggest and most iconic sport events in the world, we lead the way in the sport and event industry.
Join the team and support us on our mission.
Join the team and support us on our mission.
THE POSITION
These are your key tasks:
- Lead the planning and delivery of designated regional Tournament Supporter activations across FIFA digital platforms, including CRM, paid media and social campaigns.
- Support media planning, inventory coordination, reporting and media valuation across Digital Activations campaigns.
- Manage day-to-day partner activation requirements, including agency coordination, asset approvals and stakeholder alignment.
- Support reporting frameworks, optimisation initiatives and campaign effectiveness analysis in collaboration with internal media valuation specialists.
- Drive the optimisation and standardisation of activation processes and campaign delivery workflows.
- Coordinate cross-functional campaign implementation across Digital Marketing, working with Audience Growth, Editorial, Social, Content Production and Digital Experience teams.
- Build and manage relationships across FIFA’s Commercial Division, including Partnerships Management, Product Development and Business Intelligence teams.
YOUR PROFILE
We work hard at FIFA.
We are dedicated, ambitious and innovative.
And we respect our values. Always.
For all roles, we seek talented people with an entrepreneurial spirit and a global mindset.
The specific competencies we require for this position are:
We are dedicated, ambitious and innovative.
And we respect our values. Always.
For all roles, we seek talented people with an entrepreneurial spirit and a global mindset.
The specific competencies we require for this position are:
- 5+ years’ experience in sports marketing, digital marketing, partnership activation, media planning or campaign management
- Strong experience working across digital marketing channels, platforms and applying activation best practices
- Proven experience coordinating cross-functional campaigns and managing multiple stakeholders in complex organisations
- Bachelor’s degree or similar higher education in Sports Business Management & Marketing, Business Development, and/or Innovation, Digital Products
- Fluent in English
- Proficiency in any other FIFA language (F / ES / GER) is an asset
- Proficient in Word / PowerPoint / Excel
- Proactive, collaborative and adaptable
- Excellent communication, project management and organisational skills, with the ability to operate effectively in fast-paced international environments
- Data-driven mindset with experience in campaign reporting, performance analysis and audience insights
- A strong interest in football and the evolving digital and commercial landscape of the sport
- Willingness to travel for work related projects (e.g. FIFA Tournament, FIFA Event, Partner Workshop etc)
PERKS & BENEFITS
The biggest benefit of a career at FIFA is the privilege to work for the beautiful game and create something that matters.
Alongside that privilege, we also offer some extra perks and benefits:
Alongside that privilege, we also offer some extra perks and benefits:
- Health and fitness: Regular football sessions for all abilities, plus on-site gym.
- Home office: Up to two days of home office per week if work permits and home office allowance for all.
- Language courses: Offered to all staff to aid personal and professional growth.
- Continuous learning: We care about your development and encourage internal mobility, offering a variety of training and education to help achieve it.
- Pension: Flexible pension benefits with generous employer contributions.
- Relocation assistance: A dedicated team will be on hand to support your relocation.
- Sustainability: We support all employees using public transport.
- Vacation: Maintain a healthy work/life balance with a generous vacation allowance.
- Volunteering: Make an impact beyond your regular role and bond with colleagues by volunteering with one of our partners.
About
We are FIFA, the global governing body for football.Our vision is to make football truly global, diverse and inclusive, for the benefit of the entire world. The last FIFA World Cup in Qatar in 2022 attracted more than 5 billion viewers and the last FIFA Women's World Cup in Australia and New Zealand in 2023 was the greatest-ever FIFA Women's World Cup that inspired millions of girls and women around the globe. The opportunities for growth are exciting.We are a modern organisation with over 800 passionate employees who are Living Football every day. Our headquarters are based in Zurich, Switzerland, and we have offices in Miami, Paris and Rabat, plus eleven regional offices from New Zealand to India, South Africa, Panama and Paraguay.
Skills Required
- 5+ years of experience in sports marketing, digital marketing, partnership activation, media planning, or campaign management
- Strong experience across digital marketing channels, platforms, and activation best practices
- Experience coordinating cross-functional campaigns and managing multiple stakeholders in complex organizations
- Bachelor’s degree or equivalent higher education in sports business management, marketing, business development, innovation, or digital products
- Fluency in English
- Proficiency in Microsoft Word, PowerPoint, and Excel
- Excellent communication, project management, and organizational skills
- Experience with campaign reporting, performance analysis, and audience insights
- Proactive, collaborative, and adaptable approach
- Strong interest in football and the evolving digital and commercial sports landscape
- Willingness to travel for work-related projects, tournaments, events, and partner workshops
- Proficiency in another FIFA language, such as French, Spanish, or German
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The Company
What We Do
FIFA (Fédération Internationale de Football Association) is the international governing body for association football, futsal, and beach soccer. It is responsible for organizing major international tournaments, such as the World Cup, and works to grow the game globally, promote inclusivity, and advocate for integrity and fair play. Headquartered in Zurich, Switzerland, it oversees 211 national associations and invests in football development worldwide to ensure the sport remains accessible and beneficial to all.
