The Role
Lead APAC digital acquisition and performance marketing for PR Newswire. Develop regional strategies, manage paid campaigns across search, display, social, programmatic and email channels, optimize landing pages, implement SEO, analyze performance metrics, improve ROI, and coordinate with agencies, creative, and content teams. The role also monitors emerging digital marketing trends and requires strong English and Mandarin Chinese skills.
Summary Generated by Built In
At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.
Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow.
Empower your impact at Cision. Be seen, be understood, be you.
Ready to lead regional digital acquisition and performance marketing across APAC for PR Newswire?
PR Newswire is looking for a Digital Acquisition & Performance Marketing Executive to join our team in Singapore!
In this role, you will be driving PR Newswire’s own regional growth across APAC—executing performance marketing strategies, paid campaigns, and SEO to attract business clients and expand our digital footprint.
Enjoy the backing of a global MNC, a friendly and flexible hybrid work environment, company wellness days, and great medical coverage.
Primary Duties & Responsibilities:
- Develop and execute comprehensive performance marketing strategies to achieve business objectives and enhance online presence across the Asia Pacific region, in collaboration with digital marketing agencies.
- Plan and manage paid advertising campaigns across various channels, including SEM, Display, Social Media, Programmatic, eDM, GDN, and other digital platforms, to effectively target specific audiences.
- Optimize landing pages and collaborate with the creative team to produce compelling copy and impactful visuals.
- Monitor and analyze campaign performance metrics, providing actionable insights and recommendations to improve return on investment (ROI).
- Implement SEO best practices to enhance organic search rankings and drive website traffic.
- Work closely with the content team to ensure consistent messaging across all digital channels, including social media, email marketing, and the company website.
- Stay updated on emerging digital marketing trends, technologies, and innovations to drive continuous improvement.
Desired Skills and Experience:
- Bachelor’s degree and 5+ years of relevant experience in a sizable organization.
- Experience with tools like Eloqua, HTML, and familiarity with Mainland China’s digital ecosystem is advantageous.
- Proven track record of managing successful digital campaigns with attention to detail and an innovative approach.
- Proficiency in performance marketing platforms and analytics tools (e.g., Google Analytics).
- Proactive, self-motivated, detail-oriented and innovative.
- Strong command of English and Mandarin Chinese.
Office Location: 300 Beach Road, The Concourse, Singapore
Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them.
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact [email protected]
Cision, Inc. "the Company" only communicates with candidates and extends job offers through direct channels, not third parties.
Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process.
Skills Required
- Bachelor's degree
- 5+ years of relevant experience in a sizable organization
- Proven track record managing successful digital campaigns
- Proficiency in performance marketing platforms and analytics tools, such as Google Analytics
- Strong command of English
- Strong command of Mandarin Chinese
- Experience with Eloqua
- Experience with HTML
- Familiarity with Mainland China's digital ecosystem
Cision Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cision and has not been reviewed or approved by Cision.
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Leave & Time Off Breadth — Time off and paid holidays, including days like Martin Luther King Jr. Day and Juneteenth, are highlighted alongside flexible or unlimited PTO and volunteer time. Feedback suggests this breadth of leave and schedule flexibility meaningfully supports work–life balance.
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Healthcare Strength — Core medical, dental, and vision coverage are offered with FSA/HSA options, plus an EAP and dedicated mental‑health resources such as Headspace. Feedback suggests these health and wellbeing elements are a solid part of the total package.
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Retirement Support — A 401(k) program is available at date of hire with traditional and Roth options administered via Fidelity, with employer matching and vesting described in plan materials. Feedback suggests this provides mainstream retirement support even if not described as market‑leading.
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The Company
What We Do
Cision is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision’s software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC.
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