Digital Account Strategist

Summary:

The Digital Account Strategist is a key client-facing role focused on optimizing client accounts and digital advertising campaigns through in-depth analysis and strategic recommendations. This role ensures seamless execution of digital strategies while providing superior client service and support. Digital Account Strategists play a vital role in the company's overall success.

This is a fully remote role but must be located in California.

What you will do:

• Act as a liaison between Sales, Client & Adtaxi fulfillment teams and manage the day-to-day execution of and oversight of ongoing digital advertising accounts and campaigns to meet client’s digital marketing objectives

• Drive optimization strategies across our digital product portfolio, monitoring effectiveness and making recommendations for revenue growth.

• Analyze and present digital campaign reports and account performance data; ability to synthesize metrics and related data into a story that can be understood by varying levels of digital acumen

• Analyze and present campaign reports and performance data in an easily understandable format.

• Develop and deliver client-focused communications on campaign performance, encompassing effectiveness, targeting, and strategy, while actively monitoring campaigns to identify market share growth opportunities.

• Collaborate with internal teams to drive strategy, planning, and execution of client campaigns.

• Recommend overall campaign strategy and ongoing modifications for optimal results, including, but not limited to, strategy changes and budget recommendations.

• Analyze client's current digital marketing efforts during pre-sales, assisting with sales pitches and initial campaign strategy.

• Cultivate positive professional relationships with clients, vendors and internal teams

• Communicate thoroughly and accurately with all appropriate parties to ensure deadlines are met and projects are completed within deadline

• Positively impact the team by regularly contributing to the constant improvement of our systems, processes, and tools

• Take initiative and drive projects with minimal supervision

• Work closely with management on new initiatives and team projects as needed

What you will bring:

• 5+ year’s minimum of paid digital media and analyzing and presenting data in an easy-to-interpret format

• Proficiency in site research tools (e.g. Google Analytics, Omniture, Comscore, Kantar, Claritas, etc) and project management software (Salesforce, Monday, etc) 

• Knowledge of digital products, platforms and related metrics (Programmatic, Search, Social, etc.)

• Ability to generate insights, business correspondence, and presentations through use of Microsoft Office and G Suite Products. Advanced Excel/Google Sheets experience highly preferred

• Ability to provide excellent sales, service and marketing support, critical to our digital competitive position

• Excellent presentation and client communication skills, consultative selling skills

• Strong organization and project management skills, with a strong ability to meet deadlines and articulate messaging and results to various audiences

• Takes initiative to collaborate with the team to contribute to revenue retention and growth, and enjoys working in a fast-paced team environment

• High attention to detail, with the ability to organize, plan, prioritize and re-prioritize workload effectively

• Bachelor's Degree or equivalent experience required

• Occasional travel may be required for client meetings

• Valid driver's license and reliable transportation required

The annual salary range is $70,000 - $80,000 + a bonus incentive plan. Pay is based on several factors including but not limited to education, work experience, time in role, certifications, etc. In addition to your salary, MediaNews Group offers a comprehensive benefits package, and a 401K plan (all benefits are based on eligibility).

Who we are:
 

We are all about our people. Adtaxi is a client-centric digital agency that brings passion, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, we help customers solve complex marketing challenges with custom, performance-driven solutions. Our people truly do make the place. It's because of our amazing teams that we continue to push forward together. We have a rich history with a strong foundation that has enabled us to take risks, innovate, and grow. Our vision is to be the most trusted and innovative digital partner transforming the way businesses connect with customers. Learn more at www.adtaxi.com.

“Built In Best Places to Work 2023 & 2024 Winner”

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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