Digital Account Manager

Who We Are

Archetype UK comprises of a passionate group of more than 80 PR, content, digital and web development specialists united by a shared commitment and belief that our work has a positive impact on the world we live in.

We are part of Archetype, 600 curious and creative individuals in 20 cities around the world. We are self-motivated communicators who are unafraid to break new ground with strategy, creative, and communications. Whilst our presence is global, our local market knowledge drives how we think, operate and deliver in-market, because our clients sit at the heart of everything we do. We celebrate ambition. Curiosity is encouraged. And we value kindness above all else.

Setting the standard for the next generation of global agencies, Archetype partners with category creators and industry leaders to build the world’s most magnetic brands. Brands people are attracted to. Brands with a unique position. Brands that effect change.

Role Overview:

As a Digital Account Manager you will be joining a Digital team of 9, within a larger agency of 80. You will be a key day-to-day client lead across digital, social and paid media accounts for a B2B tech marketing agency working with some of the world’s leading technology brands.

This role requires someone who is confident managing client relationships, delivering high-quality social and paid media campaigns, and using data to inform creative and strategic decisions.

Digital Account Manager(s) report into the Head of Digital Marketing.

As a Digital Account Manager at Archetype, you will:

• Understand complex B2B audiences, build trusted relationships with client stakeholders, and help turn business objectives into effective digital campaigns.

• Be the main day-to-day contact for key client accounts, managing communications, status meetings, expectations and project delivery.

• Build strong relationships with client stakeholders, developing a clear understanding of their business, audiences, objectives and internal pressures.

• Lead the planning, management and optimisation of organic social activity for B2B technology clients including: developing content calendars, writing and reviewing copy, briefing creative assets, managing publishing schedules, monitoring performance and reporting on results.

• Understand how social content performs across B2B channels, particularly LinkedIn, and be able to balance brand, audience relevance, creativity and measurable performance.

• Support and manage paid media campaigns across platforms such as LinkedIn Ads, Google Ads and other relevant B2B media channels.

• Be responsible for campaign setup, optimisation, budget pacing, performance monitoring and reporting.

• Use data to identify insights, improve performance and make recommendations to clients.

• Work closely with senior team members to help develop campaign plans, media recommendations and social strategies for B2B technology clients.

• Contribute audience insight, platform knowledge, creative ideas and performance learnings to shape effective campaign approaches.

• Help identify opportunities to improve, expand or evolve client work which may include recommending new channels, content formats, paid media tests, reporting improvements or additional services that support the client’s wider business objectives.

Please note: there is an expectation to come into the office twice per week.

As a Digital Account Manager at Archetype, you will bring:

• Demonstrable experience in digital, social or paid media account management.

• Strong client management skills, including experience owning day-to-day client communications.

• Hands-on experience managing organic social media activity, especially LinkedIn.

• Hands-on experience with paid media campaigns, ideally including LinkedIn Ads and Google Ads.

• Understanding of B2B marketing, ideally within technology, SaaS, enterprise technology or related sectors.

• Ability to turn campaign data into clear insights and practical recommendations.

• Strong copywriting, content planning and briefing skills.

• Excellent organisation, time management and prioritisation skills.

• Confidence managing multiple projects, deadlines and stakeholders.

• Excellent written grammar and verbal communication skills.

And in return, Archetype offers:

• Hybrid working

• Matched Pension Contributions under Group Personal Pension Plan - up to 7%

• 30x annual leave days

• 2x volunteering days

• 4x agency-wide wellness days off per year (1x each quarter)

• Socials, wellness initiatives, and other culture-driven events

• European office city swaps

• Private Medical Insurance

• Group Life Assurance Scheme

• Critical Illness Protection

• Discounted Private Dental Scheme (employee cost)

• Discounted Gym Membership

• Matched Charity Giving

• Lifeworks – EAP

How We Recruit At Archetype:

We embrace and celebrate diversity of every kind. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All our candidates will undergo a series of Zoom interviews, both the process and our expectations will be explained in the initial screening call.

Important note: We are not accepting CVs from agencies at this time.