A KXAN Marketing Consultant is a strategic sales professional responsible for generating advertising revenue through Broadcast Television, OTT/Streaming, and Digital marketing solutions. As a consultant, you will actively seek new business opportunities, identify client marketing needs, develop customized advertising strategies, and oversee the execution and performance of campaigns.
You will work with local businesses while also partnering with advertising agencies, acting as a trusted advisor and delivering solutions that drive measurable results.
Key Responsibilities
- Prospect and develop new business through outbound outreach, networking, and in-market visits
- Conduct discovery conversations to identify client objectives and marketing needs
- Develop and present customized broadcast and digital advertising strategies
- Launch, manage, and optimize campaigns from proposal through renewal
- Maintain and grow accounts through performance insights and strategy adjustments
- Increase revenue through renewals, upselling, and new campaign initiatives
- Collaborate with internal strategy, creative, and research teams
- Track activity, performance, and pipeline within CRM systems
- Serve as a trusted marketing advisor in the local business community
- Maintain knowledge of trends and best practices in digital advertising
Qualifications & Skills
- Strong understanding of the digital marketing landscape, including OTT/Streaming, Paid Media, and Online Advertising
- Personable, confident, and able to build long-term client relationships
- Self-motivated, driven, and comfortable working toward and exceeding revenue goals
- Excellent communication, presentation, and problem-solving skills
- Organized with strong time-management abilities
- Comfortable making outbound sales calls and developing new business
- Collaborative, team-oriented mindset
- Hardworking and coachable with a desire to grow professionally
Education & Experience
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field (or equivalent experience in sales, marketing, or media)
- Valid driver’s license with acceptable driving record
- Sales or marketing experience strongly preferred, but not required
Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
