DIGITAL ACCOUNT EXECUTIVE - POWERNATION STUDIOS (Gray Media Group)

Posted 2 Days Ago
Be an Early Applicant
Franklin, TN, USA
In-Office
Mid level
Digital Media • News + Entertainment
The Role
Drive digital advertising revenue across automotive enthusiast platforms by prospecting advertisers and agencies, selling audience-based media solutions, and managing digital campaign availability, pricing, order entry, and delivery tracking. The role requires expertise in display, video/OTT, programmatic, social amplification, audience segmentation, first-party data, and cross-platform media planning, along with established automotive industry or agency relationships.
Summary Generated by Built In

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About PowerNation Studios:

PowerNation Studios is a full-service marketing and media company specializing in automotive enthusiast content in Franklin, TN. PowerNation Studios produces America's #1 automotive how-to television franchise, PowerNation, currently producing popular shows: Engine Power, Music City Trucks, Blacktop Speed Shop, and Dirt & Trails. PowerNation Studios' "PowerNation" reaches millions of enthusiasts each week by broadcasting on local Gray Media affiliate TV stations and digital distribution of the PowerNation channel, available for free on all major CTV platforms and supported by over 7.3 million social followers. PowerNation Studios is a wholly-owned subsidiary of Gray Media Inc. For more information, visit www.gray.tv.

Job Summary/Description:

PowerNation Studios is seeking an experienced Digital Media Sales Manager to drive digital advertising revenue across our premium automotive enthusiast platforms and national audience network. The ideal candidate possesses a proven track record in digital ad sales, an active book of industry contacts, and deep expertise in targeting high-value audiences and executing the optimal digital media mix using platforms like WideOrbit and Engage.

Duties/Responsibilities include, but are not limited to: 

* Targeted Prospecting & Sales: Proactively identify, reach, and secure digital-first advertisers and agency contacts across the automotive aftermarket sector.
* Audience-Based Selling: Leverage audience segmentation, first-party data, and cross-platform inventory to recommend and slot the right media mix (display, video/OTT, programmatic, social amplification).
* Platform & Workflow Proficiency: Manage campaign availability, pricing, order entry, and delivery tracking using WideOrbit and Engage.

Qualifications/Requirements:

* 3+ years of documented success in B2B digital media sales/ad sales (automotive or enthusiast category experience preferred).
* Hands-on proficiency with digital ad management systems (WideOrbit, Engage, or comparable ad-tech stacks).
* Strong pipeline management skills with established agency and direct client relationships.

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

PowerNation-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.


Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Skills Required

  • 3+ years of documented success in B2B digital media sales or advertising sales
  • Hands-on proficiency with WideOrbit, Engage, or comparable digital advertising management systems
  • Strong pipeline management skills
  • Established agency and direct client relationships
  • Automotive or enthusiast category experience

Gray Media Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gray Media and has not been reviewed or approved by Gray Media.

  • Affordable Benefits — A no‑premium employee‑only medical option and heavily subsidized alternatives reduce premium costs, with added features like virtual care, infertility/adoption support, and travel reimbursement. Company‑paid life and disability insurance further bolster overall value.
  • Leave & Time Off Breadth — PTO, paid parental leave, and company holidays are presented as standard elements of the package. These are complemented by wellbeing resources such as a 24/7 EAP and substance‑reduction programs.
  • Retirement Support — A 401(k) Savings Plan is offered, with company materials and listings referencing employer contributions or matching. This provides structured retirement planning within the broader rewards mix.

Gray Media Insights

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The Company
HQ: Tulsa, OK
2,154 Employees
Year Founded: 1897

What We Do

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.

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