Job Description:
Our Pet Nutrition strategy aims to connect us to pet parents in a way that no other company can. To achieve our pet parent ambitions, we have become a data-led and digital-first business. This exciting vision requires exceptional people at all levels who understand how to bring about and adopt data and digital-led capability.
We are seeking a Digital Accelerator Lead to help us realize our ambition to put the needs of pet parents at the heart of our connected communications strategy.The ideal candidate will be a highly focused, driven martech practitioner, and process change agent.
This role will enable our first-party data and marketing technologies and will support those who use our first-party data to build brand awareness, activation, and ongoing advocacy. To be considered for this role you will need proven first-hand experience shaping the martech platforms and processes that deliver meaningful personalization at scale and across channels.
What are we looking for?
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University degree or equivalent and/or experience in similar digital positions.
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5+ years of demonstrated experience leading high-profile, multi-faceted martech programs of work and projects.
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3-5 years of recent experience in marketing technology platform use and delivery
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Proven experience in connecting business/brand goals with technology capability
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Proven experience in change management from traditional waterfall ways of working to more agile and flexible coordination and delivery
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Proven experience in leading and delivering multiple projects and platforms including managing data-driven media, working with agencies, or working on agency/platform side, data partners, or other marketing communications and technology vendors.
What will be your key responsibilities?
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Ownership of the ANZ Digital Acceleration Goals: With the support of the Data-driven Marketing Director and execution from the Digital Engagement Manager, you will work with our brand teams to create a strategic link between brand through to the holistic audience activation.
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ANZ Data Strategy: You will lead the piloting, adoption, and operationalization of Mars 1P data use cases, partnering with brand teams to translate and create strategic linkages.
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‘User-Stories’: You will collaborate with stakeholders to gather a clear description of Data-driven Marketing ‘user-stories’ for the (ANZ and Global) Martech Delivery team’s ‘use-case’ documentation.
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New Capability Prioritisation & Management: You will gather a clear description of ANZ specific and Global Martech deliverables and their dependencies.
What can you expect from Mars?
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Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
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Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
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Best-in-class learning and development support from day one, including access to our in-house Mars University.
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An industry competitive salary and benefits package, including company bonus.
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At Mars Petcare, have a real impact on creating a better world for pets, a world where they’re healthy, happy and welcome. This includes in our office.
Applications will be reviewed as they are received. Mars does not accept agency applications and internal applications should discuss with their line manager prior to applying.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
Top Skills
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.
Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™.
We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
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