Job Title: Development & Marketing Director
Department: North Carolina Chapter
Location: Hybrid based in Raleigh-Durham-Chapel Hill, NC
Reports To: Chapter Director
Supervises: Communications Manager
Context: At the Sierra Club, we believe in the power of interdependence. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel injustice, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our future. By recognizing that our destinies are tied, we continue to name that all things are fundamentally connected, and the overlap between ecology, race, gender, and representative government will move to either advance our collective humanity or to oppress it. Sierra Club has close to 700 staff across the country and a network of 64 local chapters that are led and fueled by thousands of volunteers. We are also proud to be a unionized employer, with three labor unions representing more than half of our employees.
Scope: The Development & Marketing Director leads the Chapter's integrated fundraising, marketing, and communications efforts to grow revenue and build power across North Carolina. Supervises the Communications Manager, develops and executes multi-year fundraising and engagement strategies, manages donor relationships and CRM systems, and oversees multi-channel marketing and communications to advance the Chapter's environmental advocacy and organizing goals. Supports the Chapter Director in donor engagement and ensures consistent, compelling messaging aligned with both national Sierra Club standards and North Carolina audiences. This is an in-person position based in Raleigh, NC.
This is a hybrid position that requires frequent in-person meetings as well as occasional in-state travel.
Job activities include but are not limited to:
Strategic Leadership and Management.
Lead the development and execution of a multi-year integrated revenue and engagement strategy in close collaboration with chapter staff, that aligns with the strategic plan and priorities set forth by the national Sierra Club.
Foster a culture of fundraising and shared ownership across staff and volunteer leaders.
Delegate work tasks appropriately based on staff workload, capabilities, and mission demands.
Manage staff performance, including providing regular timely feedback, conducting annual performance reviews, and motivating high performance.
Create a positive, healthy team culture and environment that centers inclusivity and opportunities for growth.
Fundraising Strategy Development & Implementation.
Combines leadership with hands-on operational execution.
Develop a comprehensive fundraising strategy & lead the operationalization of the annual development plan, collaborating with Chapter and National staff, supporting the Chapter Director’s task management, and executing annual giving tactics and appeals.
Develop and implement stewardship strategies that build long-term relationships with NC Sierrans - our members, donors, volunteers and advocates.
Manage the North Carolina chapters donor relationship management process, coordinating engagement with the Chapter Director, staff and volunteer leaders.
Manage and execute day-to-day fundraising operations including gift processing, acknowledgements, data hygiene, and monthly reconciliation.
Coordinate with the Chapter Coordinator and volunteer leadership on gift processing and data management as needed.
Leadership on gift processing and data management as needed.
Marketing & Communications Development & Implementation.
Develop the NC Chapter’s marketing and communications multi-channel strategy that encompasses digital, print, paid, earned, and owned media, to advance environmental advocacy, grassroots organizing, and fundraising goals.
Ensure a consistent, compelling voice and brand presence across all platforms, aligned with national Sierra Club standards and adapted for North Carolina audiences.
Oversee the execution of content development for digital and print channels, including website, email campaigns, social media, action alerts, reports, and promotional materials, in alignment with chapter’s marketing strategy.
Collaborate with the NC Chapter and Club staff to craft storytelling strategies that highlight policy wins, campaigns, volunteers, communities, and environmental impact across the state.
Apply a language justice lens to lead the creative development and execution of digital communication strategies that create engaging and impactful digital campaigns, and ensure that considerations of equity, inclusion, and justice become foundational
Data-Informed Approach.
Drive continuous improvement of CRM (Salesforce) and other technology and data management tools (Asana), segmentation, reporting and analytics, and insights to enable data‑driven strategy and efficient workflows.
Lead reporting and insights to the Chapter Director and staff, highlighting results, recent activity, and progress on fundraising strategies and campaigns.
Analyze engagement and performance data utilizing the chapter’s email marketing platform (Salesforce - Marketing Cloud) and other digital services to grow audiences, increase action-taking, and strengthen power building across the state.
The successful candidate must demonstrate the following skills, experience and competencies:
Experience in the space. Leadership experience in mission-driven (nonprofits, social impact, higher education) development, marketing and communications, stewardship, and fundraising operations.
Strategic Leadership. Demonstrated experience leading fundraising programs and communications and digital marketing strategy.
Systems and Data Experience. Experience managing donor databases or CRM systems, email marketing platforms and digital analytics.
Conscientiousness. Strong organizational skills and attention to detail.
Communication. Comfort and ability to communicate clearly and respectfully in writing, on the phone, and in person.
Committed to evolution.You are committed to continuously deepening and evolving your own understanding of systems of oppression through study, openness, and humility. And you easily recognize your own relationship to privilege and power, examining and shifting your behaviors as appropriate.
Uplifting and additive. You see mistakes as opportunities for growth; problems as catalysts for solutions, and inspire others along the journey. You carry a constructive approach, can-do attitude, a sense of humor, and authentic kindness wherever you go.
The strongest candidates will also demonstrate the following skills, experience and competencies:
Experience supervising and developing staff, including goal setting, performance management, and coaching.
A deep knowledge and understanding of North Carolina’s unique environmental, social, and political landscape.
Can recognize where work needs to be done and fill the gaps. Self-motivated; can work independently as well as part of a team.
Fast learner who can quickly absorb, distill and communicate to diverse audiences new and often complex information
To Apply
The Sierra Club provides equal employment and advancement opportunities to all staff members. Employment decisions are based on merit, qualifications, lived experience and skills. The Sierra Club does not discriminate in employment opportunities or practices on the basis of race, color, creed, religion, national origin, immigration status, socioeconomic status, ancestry, age, size, sex, sexual orientation, gender, gender identity, familial status, veteran status, disability, AIDS/HIV status, medical condition, prior conviction, arrest history, traits historically associated with race, including, but not limited to, hair texture and protective hairstyles, or any other characteristic protected by law.
The Sierra Club values applicants who are people that identify as Black, Indigenous, and other minoritized groups; women; queer, transgender, gender non-conforming, and gender fluid people.
Explore, enjoy and protect the planet.
Skills Required
- Leadership experience in mission-driven development, marketing, fundraising, stewardship, and fundraising operations
- Experience managing donor databases or CRM systems (Salesforce)
- Experience with email marketing platforms and digital analytics (Salesforce Marketing Cloud or similar)
- Experience using project/task management tools (Asana) and ensuring data hygiene
- Strong organizational skills, attention to detail, and ability to manage gift processing and reconciliation
- Excellent written and verbal communication skills and comfort engaging donors and volunteers
- Ability to work in-person in Raleigh-Durham-Chapel Hill area (hybrid) and travel in-state occasionally
- Experience supervising and developing staff, including performance management and coaching
- Deep knowledge of North Carolina's environmental, social, and political landscape
- Self-motivated, independent worker who can quickly learn and communicate complex information
What We Do
The Sierra Club is the largest and most influential grassroots environmental organization in the United States. For over 130 years, it has worked to promote clean energy, safeguard community health, protect wildlife, and preserve wild places. Through grassroots activism, public education, lobbying, and legal action, the organization mobilizes millions of members and supporters to defend the right to a healthy world and address the climate crisis.
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