Overview
You will have the opportunity to champion the needs of the developer community. You’ll evangelize key product and technology capabilities developing and implementing effective marketing plans and activities through the entire customer journey.
Responsibilities
- Develop strategic product marketing plans that include multiple strategies, including campaigns, that drive awareness, demand, and adoption of ArcGIS products
- Align product marketing efforts and strategy with product development efforts and product roadmaps
- Develop user and buyer personas for assigned product(s) based on target audiences of ArcGIS products
- Develop persona-based product positioning, messaging, and go-to-market plans for assigned product(s)
- Execute product marketing strategies, including campaigns, that drive awareness, demand, and adoption of assigned product(s)
- Lead, coordinate, and execute new product launches, internal communications, and multichannel enablement
- Conduct market research to influence product messaging based on understanding of the competitive landscape
- Measure and analyze performance of executed product marketing plan and associated strategies
- Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources
- Develop key performance indicators to measure product performance in market
Requirements
- Two (2) years of experience in the job offered, or two (2) years of experience in a related occupation
- Must demonstrate experience in the Microsoft Suite including Microsoft Excel, Microsoft PowerPoint, and Microsoft Word; Cloud-Based Visual Collaboration Platforms, such as Lucid Chart or Miro; UAT; Data Analytics; SQL; Figma; and Marketing Automation Tools.
- Bachelor’s degree, or foreign equivalent degree, in Computer Science, Information Systems, Computer Engineering, Electronics Engineering, or a related field
Recommended Qualifications
Total Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.
If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email [email protected] and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.
Skills Required
- Two years of experience in the job offered or two years of experience in a related occupation
- Experience with Microsoft Excel, Microsoft PowerPoint, and Microsoft Word
- Experience with cloud-based visual collaboration platforms such as Lucidchart or Miro
- Experience with UAT
- Experience with data analytics
- Experience with SQL
- Experience with Figma
- Experience with marketing automation tools
- Bachelor's degree or foreign equivalent degree in Computer Science, Information Systems, Computer Engineering, Electronics Engineering, or a related field
Esri Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Esri and has not been reviewed or approved by Esri.
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Healthcare Strength — Feedback suggests health coverage is a standout, with full company-paid medical, dental, and vision premiums frequently cited as uncommon and valuable. Comprehensive options, including mental health support and FSAs, reinforce confidence in core healthcare benefits.
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Affordable Benefits — Feedback suggests employer-paid premiums lower out-of-pocket costs, which many view as a meaningful offset to lower cash pay in some roles. This affordability underpins satisfaction with total compensation even when salaries are seen as moderate relative to tech hubs.
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Retirement Support — Feedback suggests 401(k) matching and profit sharing are valued components that strengthen long-term financial security. These programs contribute to a perception of stability and a well-rounded total rewards package.
Esri Insights
What We Do
As a leading location intelligence platform provider (Forrester Wave 2020), Esri empowers leaders with innovative tools to help create sustainable prosperity. Esri's customers drive digital transformation by embracing the power of location. We pioneer problem solving with GIS to help you see what others can’t. We build ArcGIS, the world’s most powerful mapping & spatial analytics software. ArcGIS software and apps combine mapping and data analytics to deliver location intelligence and meet digital transformation needs for organizations of all sizes.
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