Developer Platform Partnership Marketing Manager

Reposted Yesterday
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San Francisco, CA, USA
In-Office
120K-165K Annually
Mid level
Cloud
The Role
Source and manage developer platform partnerships, drive co-marketing campaigns and integrations, coordinate events and technical storytelling, collaborate cross-functionally, and track KPIs to grow developer signups and activation.
Summary Generated by Built In

Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

Auth0 is an easy-to-implement authentication and authorization platform designed by developers for developers. We make applications’ login boxes safe, secure, and seamless for anyone logging in.

As a Developer Platform Partner (DPP) Marketing Manager, you will be responsible for sourcing, building and maintaining strong relationships, taking those partnerships from 0-1 with product, and co-marketing campaigns with leading developer platforms like Vercel, Netlify, Repplit, Lovable, Cloudflare and others. You will help ensure Auth0 shows up in the ecosystems where developers already work and learn, by driving joint campaigns, integrations, and events.

You’ll work cross-functionally with Product, Engineering, Developer Relations, Startups and Marketing teams, as well as with external partner teams. This role is ideal for someone who deeply understands the AI dev tools landscape, thrives on building successful partnerships, and is passionate about creating technical marketing that resonates with developers and the community.

Key Responsibilities
  • Proactively identify, source, and cold-outreach high-potential developer platform partners (Replit, Lovable, Vercel, Bolt, Builder.io) and serve as their primary point of contact for all Developer Marketing activities at Auth0.
  • Evaluate how prospective partners fit our integration ecosystem and strategize how the partnership drives developer signups and activation.
  • Influence internally and externally without formal authority — advocating for partner work to be prioritized on the product roadmap, while simultaneously getting partners to prioritize Auth0 in their own ecosystems.
  • Lead co-marketing campaigns with Dev Partners (e.g., Vercel, Replit, Lovable, Bolt, Builder.io), including designing campaigns from 0→1, executing end-to-end, and tracking success.
  • Drive event presence with partners, including hackathons, conferences, webinars, demo nights, and third-party events.
  • Collaborate with Product and Advocacy teams to translate technical integrations into compelling developer narratives (blogs, landing pages, videos).
  • Align with Demand Gen to ensure developer-first positioning in enterprise campaigns.
  • Track KPIs such as signups, activations, and engagement to measure ROI and optimize campaigns.
Qualifications

Required:

  • 3–5 years of experience in partner marketing, developer marketing, or a technical product role with a partnership component.
  • Demonstrated ability to source and close cold partnerships — not just manage warm inbound relationships.
  • Strong cross-functional influence skills; comfortable driving prioritization decisions with product teams and external partners without formal authority.
  • Technical fluency sufficient to evaluate integration complexity, understand product roadmap tradeoffs, and assess what a partnership requires to go live.
  • Proven success running joint go-to-market campaigns with external partners, ideally in developer tools, SaaS, or startup ecosystems.
  • Strong storytelling ability to translate technical features into developer-first value propositions.
  • Experience supporting event marketing (meetups, hackathons, conference sponsorships).
  • Data-driven mindset with experience measuring campaign performance and iterating.
  • Deep understanding of how developers discover, evaluate, and adopt new tools.

Preferred:

  • Hands-on familiarity with the modern AI developer tooling ecosystem — platforms like Vercel, Replit, Lovable, Bolt, Builder.io, and similar. Understands these communities from the inside, not just as a marketer.
  • Experience with AI-native or vibe-coding platforms (V0, Lovable, Cursor, or similar).
  • Prior experience in a fast-paced environment (startup, SaaS, or open-source ecosystem).
  • Bachelor's degree in Marketing, Communications, or a related field.
    #LI-Hybrid
    #LI-MA1
    P23591_3497682

Below is the annual base salary range for candidates located in San Francisco Bay Area. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.   

The annual base salary range for this position for candidates located in the San Francisco Bay area is between:
$120,000$165,000 USD

The Okta Experience

  • Supporting Your Well-Being 
  • Driving Social Impact 
  • Developing Talent and Fostering Connection + Community

We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.

Skills Required

  • 3-5 years of experience in partner marketing, developer marketing, or a technical product role with a partnership component.
  • Demonstrated ability to source and close cold partnerships.
  • Strong cross-functional influence skills; comfortable driving prioritization without formal authority.
  • Technical fluency to evaluate integration complexity and product roadmap tradeoffs.
  • Proven success running joint go-to-market campaigns with external partners, ideally in developer tools, SaaS, or startup ecosystems.
  • Strong storytelling ability to translate technical features into developer-first value propositions.
  • Experience supporting event marketing (meetups, hackathons, conference sponsorships).
  • Data-driven mindset with experience measuring campaign performance and iterating.
  • Deep understanding of how developers discover, evaluate, and adopt new tools.
  • Hands-on familiarity with modern AI developer tooling ecosystems (Vercel, Replit, Lovable, Bolt, Builder.io, etc.).
  • Experience with AI-native or vibe-coding platforms (V0, Lovable, Cursor, or similar).
  • Prior experience in a fast-paced environment (startup, SaaS, or open-source ecosystem).
  • Bachelor's degree in Marketing, Communications, or a related field.

Okta Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Okta and has not been reviewed or approved by Okta.

  • Healthcare Strength Health coverage spans medical, dental, vision, mental-health support, and income protection, complemented by preventive care options and wellness resources. These elements indicate robust coverage for both routine needs and more complex situations.
  • Parental & Family Support Policies include paid parental leave, adoption and surrogacy assistance, and fertility and family‑building benefits. Caregiving resources and flexible arrangements help employees navigate family responsibilities.
  • Leave & Time Off Breadth Flexible or unlimited PTO, separate sick time, paid holidays, and a company Wellbeing Week provide multiple avenues for time away. This breadth supports rest, recovery, and work‑life balance.

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The Company
HQ: San Francisco, CA
6,000 Employees
Year Founded: 2009

What We Do

Okta is the leading independent identity provider. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With more than 7,000 pre-built integrations to applications and infrastructure providers, Okta provides simple and secure access to people and organizations everywhere, giving them the confidence to reach their full potential. More than 10,000 organizations, including JetBlue, Nordstrom, Siemens, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.

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