Developer Growth Marketing Manager

Posted 10 Days Ago
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San Francisco, CA, USA
In-Office
Mid level
Cloud • Productivity • Software • Cybersecurity
The Role
Lead experimentation to identify and scale new developer-focused acquisition channels (hackathons, creators, community programs, affiliates). Build partnerships with influencers and security communities, run event activations, track budgets/ROI, create repeatable playbooks, and align activities with sales to convert channel activity into qualified pipeline.
Summary Generated by Built In

🌍 We’re making security suck less for developers.

Security tools haven’t kept up with how software is built today. They interrupt teams, slow releases, and turn security into a bottleneck instead of a capability. We built Aikido to change that. Aikido builds developer-first security products that reduce real risk without getting in the way of shipping software. We focus on what actually matters and automate the rest.

We’re taking on legacy security tools teams have been stuck with, and we’re winning. If you want to help us take market share and build products developers actually enjoy using, you’re in the right place.

Founded in 2022 by third-time founders, Aikido has $85M in the bank, a long runway ahead, and unicorn status. We’re building toward self-securing software. Join an all-star team. Take real ownership. Push boundaries. Build things that matter.

We're looking for a Developer Growth Marketing Manager to build and scale net-new pipeline channels for Aikido beyond our core paid channels (Google Ads, LinkedIn, Meta, Reddit). This role is all about experimentation in the developer ecosystem: finding and proving out new ways to reach developers and security teams through the channels they actually trust, like creators, communities, and peer-driven programs.


Responsibilities

  • Identify, test, and scale other new growth channels: hackathons, sponsorships, community events, pop-up activations, etc.

  • Build and grow an affiliate program to drive referral-based pipeline.

  • Build partnerships with developer influencers and creators to expand reach and trust.

  • Build relationships with security communities and developer ecosystems.

  • Design and launch experiments to validate new channels, with clear pipeline/awareness metrics.

  • Support and help organize event-based activations (conferences, hackathons, sponsorships, pop-ups).

  • Work with sales to ensure new-channel activity translates into qualified pipeline.

  • Manage budgets and ROI tracking across experimental channels.

  • Build repeatable playbooks for channels that prove successful.

  • 4+ years in growth and developer marketing.

  • Strong understanding of developer audiences and what makes them trust a brand.

  • Existing network or experience working with developer influencers/creators and communities.

  • Experience building and scaling net-new acquisition channels from scratch.

  • Comfortable with ambiguity: testing, killing, and doubling down on channels based on data.

  • Strong project management skills for running events/sponsorships/activations.

  • Experience in cybersecurity, developer tools, or DevOps is a strong plus.


What you can expect:

  • High-impact position in a fast-growing company.

  • Fast growth of responsibility.

  • Competitive salary package.

  • A company that sticks to its values in an open and informal atmosphere (see our culture page on the website for more details).

  • Flexibility in working hours.

You will be recruited based on competencies. Qualities of people are decisive, regardless of gender, religion, ethnic origin, age, sexual orientation, or disability.

Skills Required

  • 4+ years in growth and developer marketing
  • Strong understanding of developer audiences and trust-building
  • Existing network or experience working with developer influencers, creators, and communities
  • Experience building and scaling net-new acquisition channels from scratch
  • Strong project management skills for running events, sponsorships, and activations
  • Experience managing budgets and tracking ROI across experimental channels
  • Comfortable with data-driven experimentation and iterating on channels
  • Experience in cybersecurity, developer tools, or DevOps
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The Company
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