Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners in 30+ countries, Via is recognized as the leading transportation technology and service provider for governments.
As a Designer: Brand & Interactive Systems, you’ll operate at the intersection of brand identity, interactive design, and AI-driven marketing systems. You are a hybrid creative who can create high-impact campaign packages and self-serve tools to power Via’s go-to-market activities at scale. This role is based in New York City or London and reports directly to the Creative Director of our in-house studio. The studio is responsible for elevating the Via, Citymapper, and Remix brands, delivering communications to our riders, commercial partners, and investors across all channels. We care about the quality of your output and your ability to create with AI-native workflows, regardless of your years of formal experience. Candidates of all levels are welcome to apply.
Join us to design the future of transportation and take the brand to the next level.
What You'll Do:
- Design the future of Transit (B2C Growth): Design the systems powering Via and Citymapper's communication to riders in hundreds of cities across all touchpoints: in-app messaging, environmental wayfinding, bus stop signage, and in-vehicle communication.
- Design the future of Gov-tech (B2G Go-to-Market): Design the systems powering the company’s B2B communications, including event packages, webinars, whitepapers, blogs, newsletters, and landing pages.
- Establish AI-native workflows: Use AI to elevate our creativity, scale our output, and significantly reduce production cycles.
- Build self-serve design tools: Develop accessible tools, intelligent templates, and automated systems that empower the wider team to independently generate high-quality, on-brand collateral at scale.
- Bridge Brand and Product: Partner with Product teams to ensure our brand identity flows seamlessly through the interfaces our partners and riders use every day, and to maximize the impact of our tech in marketing deliverables.
- Tackle diverse projects: Typical deliverables include transit network branding, product launch campaigns, interactive demos, generative brand toolkits, scalable templates for case studies and social media, and investor communication packages.
Who You Are:
- A world-class designer: You have a portfolio demonstrating exceptional talent and a deep understanding of foundational design, brand, and interaction principles.
- A big-picture thinker: You can seamlessly move between high-level conceptualization and pixel-perfect execution under tight deadlines.
- An AI expert: You are highly proficient in generative AI design and continuously refine your Claude/Gemini setup. You know exactly which tool to pick to get the best out of a project.
- Technically curious: You have experimented with node-based generative workflows (ComfyUI, Krea.ai, Weave, etc.) and understand how to build the most efficient creative workflow for any given task.
- A master of your tools: You are highly proficient with Figma and the Adobe Creative Suite.
What Catches Our Eye:
- A great portfolio: We care about the quality of your craft and the depth of your thinking. Show us your best work.
- Creative systems: An ability to build design systems or tools that empower cross-functional teams to generate on-brand collateral at scale.
- AI-Native workflows: Real-world examples showing how you've integrated generative AI tools into a pipeline to drastically reduce production cycles, explore rapid iterations, or increase creative impact.
- Brand into Interaction: Examples of turning a static brand identity into highly engaging interactive experiences.
- Caring about the details: An uncompromising eye for visual design, typography, and interaction design.
Compensation and Benefits:
- Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable.
- Salary Range: $85,000 - $160,000 per year.
- We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.
We’re Via, and we build technology that changes the way the world moves. We’re driven by a simple mission: to create modern and efficient public transportation systems that provide far greater access to jobs, healthcare, and education. With our best in class suite of products, we make transit thrive.
Our teams of worldclass engineers, data-scientists, product managers, operations specialists, marketers, transit experts and more bring cutting-edge AI-powered software and innovative technology-enabled operations to our partners across the globe. Founded in 2012, Via builds solutions to digitize, automate, and enable data-driven decision making for entire transportation networks; fixed-route buses, microtransit, paratransit, school buses, autonomous vehicles, and more.
If you’re excited to be at the forefront of modernizing the future of transportation, are up for solving tough problems, and willing to become/already are a transit nerd, we are the place for you. Even if your past experience doesn’t align perfectly with every qualification in the job description for this role, we encourage you to apply. You may be just the right candidate for this or other opportunities.
Ready to join the ride?
Via is an equal opportunity employer.
Skills Required
- Minimum of 3+ years of experience in designing and delivering top quality designs
- Expertise in Figma (libraries, components, auto-layout etc.)
- Expertise in Adobe Suite (digital and large-scale print formats)
- Ability to design responsive landing pages and components
- Strong emotional intelligence and sound judgment
What We Do
We build technology that changes the way the world moves. Our guiding principle is simple: the future of transportation is dynamic, shared public mobility — the kind that reduces carbon emissions across cities, compliments existing transit infrastructure, and provides equitable access to efficient, affordable ways of getting around. For everyone.
Why Work With Us
You’ll work in an established startup that’s growing at staggering speed. We have plenty of room for the most bold among us to dream it up and make it happen. You’ll be empowered to experiment, and encouraged to challenge what we’ve already done while making stuff no one’s even thought of yet.
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