Principal Product Designer - Service Monetization

Location: Los AngelesAbout The Team:

The Product Design department is a distributed team responsible for crafting Crunchyroll's video streaming services. Our work encompasses the new Crunchyroll website, the mobile apps, and the TV experiences. Our mission is to provide an engaging user experience for lovers of anime and manga content everywhere!

As a partner to business, product, and engineering groups, we collaborate with teams across the company to identify the right problems and ensure that our solutions satisfy the goals of both the business and the end-user.

About The Role:

As a Principal Product Designer on the Service Monetization team, you will be responsible for a variety of user experiences, focusing on growing our subscriber base and improving usability across the sign-up experience. You'll collaborate with cross-functional teams, including product managers, engineers, and marketers, to define design strategies aligned with business goals and growth objectives. Leverage data, industry best practices, and user insights to drive design decisions.

You'll drive the optimization of our funnels by analyzing user behavior, collaborating and conducting A/B tests, and implementing design changes to improve conversion rates across different touchpoints.

You'll conduct user research, including user interviews, usability testing, and data analysis, to gain a deep understanding of user needs, motivations, and pain points. Use these insights to inform design decisions and identify opportunities for growth and conversion rate optimization.

Your designs should show a deep understanding of the industry, our competitors, and most meaningfully, empathy for our users. You will think through sophisticated problems and use your design expertise to deliver solutions that provide our users with an outstanding user experience that is elegant, engaging, and functional!

A Day in the Life of Our Principal Product Designer:

• Collaborate with product management, marketing, and business teams to define and drive projects from concept to production, ensuring user goals are represented.
• Drive the experience of multiple features from concept through production. Handle the review process, both within the design department and with partner teams, to ensure an effective solution that meets the needs of the user and the business. Also, provide constructive input to the designs of other designers on the team.
• Collaborate closely with engineering to shepherd concepts through implementation and launch to market.
• Participate in scrum activities, working closely with your leads, stakeholders, and program management to agree on priority, evaluate and estimate upcoming work, and report on progress.
• Exercise effective time management so you are always working on the right tasks and delivering on time

About You:

We get excited about candidates, like you, because...

• You have at least 12 years of design experience
• You would bring with you experience in designing for a global, international, audience
• You've designed many products using emerging technologies for web, mobile, and living room devices
• You find and craft elegant but practical solutions to design challenges
• You have a broad range of skills with strengths in visual and product design
• You champion user-centered design principles and methodologies
• You love mentoring designers
• You can grow design practices to deliver a unified product, from concept to implementation
• You're energized by hands-on work: sketching concepts, defining flows, building prototypes, or polishing final designs
• You have the communication skills to help set up frameworks and make strategy come to life
• You're constantly looking to hone your design instinct through user feedback, user research, contextual interviews, and competitive/analogous research
• You're proactive, creative, adaptable, and collaborative. You love wrestling with problems
• You quickly create a range of engaging, elegant, easy-to-use, and technically feasible ideas
• You can show us a portfolio showcasing an appetite for designs that push boundaries and take risks

Pluses:

• Interest in anime, pop culture, animation, video games, tech and geekdom
• Knowledge of the online video streaming space
• Experience and/or knowledge with front-end, app, or platform development
• Experience designing for growth and experimentation
• Experience with A/B Testing and proven track record

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid