Creative Director (Social)
Our Opportunity:
The Chewy Studios Team is looking for a Creative Director, Social & Programmatic to lead development of concepts for social media and programmatic campaigns! The Creative Director, S+P will bring a social-first aesthetic sense, the ability to build a narrative, and a strategic understanding of executing on social and programmatic photo and video projects. The Creative Director, S+P will have grown up in the spaces of digital and social and is comfortable pushing the bounds of thinking in these areas. You will be an ambassador of brand guidelines and governance, with deep knowledge of social channels and ad formats within them. In this role, you will understand the customer journey and experience inside social and have a detailed understanding of data, including measurement strategy, how to test, and how to optimize and iterate social content. The ideal candidate has worked for brands across lifestyle and culture - spanning entertainment, pet, fashion, beauty, health, food, travel, tech and auto.
The Creative Director be comfortable engaging with team members across all levels, including Chewy Executives, Brand Marketing and Creative partners to get content to their highest quality, brand-defining, best performing, and most efficient execution. This position will lead a small and agile team made up of a content creator, writer, and designer, and will also work cross-functionally to use studio resources.
What You'll Do:
- Partner with team members, business partners and executive leadership, representing the social and programmatic team in presentations and strategy discussions.
- Take in requests and strategy guidance from the Social team and lead creative concepting and conceptualization that deliver on the briefs.
- Relationship building – partner with social platform counterparts to ensure outstanding practices, innovation and development to meet and exceed customer expectations.
- Direct the daily creative workflow to support the creative goals and strategic goals of the social and programmatic team.
- Build and drive processes around testing creative fatigue and iterating on social and programmatic content.
- Instill a passion for collaboration and partnership throughout the department! Mentor and encourage all level of creatives on your team in their professional development.
- Collaborate on and guide the day-to-day work of all direct reports, giving them feedback and owning the generation of ideas.
- Stay abreast of trends and technologies in the social media and programmatic spaces and suggest new ways to implement these into our processes.
What You'll Need:
- 8+ years working in a social media and programmatic leadership role. The ideal candidate has been directly responsible for developing branded social creative at an agency, production company or publisher.
- Proven ability developing social creative is a requirement (TikTok, Meta, YouTube, Twitter, Snapchat, etc) – responsible for shaping and owning the creative vision of each project including concepting against briefs.
- Excellent collaborative skills and the ability to balance accountability to multiple team members simultaneously.
- Outstanding time management skills to ensure all deadlines are met.
- Experience taking business goals and translating them into creative projects.
- Outstanding presentation skills – a requirement for both internal and external creative presentations.
- Clearly able to articulate creative expectations; the ability to rally a team around one outcome and objective.
- Knowledge and genuine curiosity about Chewy and e-commerce platforms.
- An ad school or liberal arts (4 year) degree is preferred
- Travel expectation – 10%
- A working understanding of Agile workflows is preferred.
About Chewy Studios
We are the ultimate one-stop shop for creative at chewy.com. We concept, design, and create original brands and packaging and online assets. We concept social campaigns, banners and lead the design for all internal and external marketing efforts. We also shoot and style all of our own photography, video and television commercials. If you saw it out in the wild and it had the Chewy logo on it, Chewy Studios was there – from start to finish. With positions ranging from entry-level script writing and production graphic design work to senior creative concepting, producing and photography, Chewy Studios does it all, in-house, with pride from 3 locations in Boston MA, Dallas TX, and the mothership in Plantation, FL. If you love pets and crave working in an ultra-creative environment, give us a shout. We’re always interested in meeting new people – and their pets.
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
If you have a question regarding your application, please contact [email protected].
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