Design Principal

Job Description:

Design Principal

Manchester

Hybrid & flexible working options

Permanent role

Salary up to £80K depending on experience

Full Time - 37.5 hours

We make health happen!

You’ll belong to a passionate and talented multi-disciplinary experienced design team, made up of user researchers, product designers, content designers and design operations, who are focused on creating the best digital experiences for Bupa’s customers in the UK. 

As Design Principal, you will be responsible for leading the direction and improving the quality of customer-centric experiences from concept to launch across multiple product squads. Growing healthy partnerships with a team of product owners, senior stakeholders and scrum masters, you’ll be involved in the strategy to drive the product’s direction creating seamless and connected products and services.

Working with our Head of Design you’ll establish and enhance product design as a vital strategic partner to help our organisation grow. You will contribute to Design Leadership cohort to optimise and improve the performance of our Experience Design team. You’ll also line manage a group of Product Designers and provide mentorship and support to facilitate development, encourage growth and foster a culture of care and candour.

How you’ll help us make health happen

• You'll define and articulate the product strategy and vision across multiple squads. Providing strategic direction and guidance on approach and timescales blending hands on support and leadership to add value where needed.

• You’ll build relationships and collaborate with teams including marketing, product, proposition, technology and delivery building advocacy and evangelising the principles, standards and processes of product design and development.

• Confidently mediating across the demands of a business, the needs of the customer and the feasibility of the tech stack to design the right thing and design the thing right. 

• You’ll be responsible for the timely delivery of projects aligning with business goals and UX metrics.

• Setting, tracking and measuring UX metrics for your squads and regularly communicating the impact and value of design. Supporting post campaign reviews to optimise and improve existing and future work.

• Managing and refining roadmaps and prioritising backlogs across squads with your colleagues, always prioritising the most valuable features for customers and the business.

• Designing Leadership and People Management. You’ll mentor, coach and inspire other members of the experience design team as a people manager. Helping to maintain and improve the inherent pillars of our team’s culture; psychological safety, celebrating success, and learning from each other.

• Driving operational enhancements within the design function, in collaboration with other members of the design leadership team, to improve ways of working and ensure consistency across the wider design function.

• Collaborating closely with product and technology and design leadership to shape and execute Bupa’s overarching strategy and vision across all relevant domains.

• Advocating for the adoption of the organisation’s Design System, ‘Anatomy’ and contribution to the community.

Key Skills / Qualifications needed for this role: 

• A strong background in end-to-end product design. You’ll have a track-record of tackling complex problems and delivering simple solutions, using human centred design approaches.

• Highly developed and confident stakeholder management skills, experienced in dealing with broad stakeholder groups, knowing when to bring the right people together to achieve common goals.

• A strategic, thought leader across design process, able to influence and drive change ensuring alignment with business objectives and industry best practices.

• Proven experience in managing, leading and nurturing large product/UX design teams. Strong coaching, mentoring and ‘championing’ your teams are key elements of your leadership style.

• Strong communication skills; a visionary storyteller who inspires, influences and can tell a competing story.

• Highly collaborative in approach, values others’ input and expertise and seeks feedback.

• A growth mindset.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits. 

Joining Bupa in this role you will receive the following benefits and more: 

• 25 days holiday, increasing through length of service, with the option to buy or sell

• Bupa health insurance as a benefit in kind

• Pension

• Annual performance-based bonus

• Onsite gyms or local discounts where no onsite gym available

• Access to our confidential employee assistance programme

• Various other benefits and online discounts

At Bupa we adhere to a structured framework when awarding any changes to salary. We believe this creates a fair and consistent approach for all colleagues looking to grow or change role. For more guidance please click HERE.

Before you apply for a vacancy, please ensure your job history on your workday profile is up to date with all your career history and achievements. This will mean the Recruitment team have all the relevant information they need to review your application.

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type:

Full time

Job Area:

PR , Marketing & Brand

Locations:

Bupa Place