Major League Baseball is looking for a Design Lead to oversee the development and execution of applied brand design across MLB’s key visual identity systems. This role will serve as a Design Lead for brand development, working closely with the Brand Strategy and Event Leads to ensure clarity, consistency, and cohesion across all MLB design outputs.
Responsibilities
- Overseeing how brand guidelines and style guides are translated across real-world applications
- Managing high-level projects with a focus on consistency, quality, and clarity
- Partnering with the Brand Strategy Lead to help evolve and expand brand toolkits
- Providing design direction and quality control across production-ready assets
- Support the expansion and consistency of MLB branding by liaising with key partners — including Broadcast, Consumer Products, and other internal and external stakeholders using official league marks.
Foster cross-functional collaboration to ensure our brand lives across platforms with integrity and impact. This includes:
- Working closely with fellow Design Leads across Brand Strategy and Events to deliver unified solutions
- Mentoring and managing Senior Designers and freelancers
- Collaborating with Digital, Social, International, and Partnership teams on asset development and rollout
- Building our brands with a focus on brand guidelines and usability
- Supporting design implementation for major sponsorships, media campaigns, and partner activations
Drive brand development across physical and digital channels. This includes:
- Executing brand touchpoints from large-scale activations to digital graphics and signage
- Refining in-market and event materials to ensure they reflect brand intent and league vision
- Creating clear design systems that scale from campaign concept to venue implementation
Champion team-wide collaboration and shared ownership of creative output. This includes:
- Working closely with project management and production leads to keep timelines and priorities aligned
- Monitor and guide the application of MLB brand assets across platforms
- Supporting the growth of team members through feedback, delegation, and design critique
- Contributing to Global Design process evolution and upholding a positive, collaborative culture
Qualifications & Skills
- Bachelor’s degree in Graphic Design, Visual Communication, or a related field
- Minimum 8 years of experience in branding, graphic design, or visual identity systems, with 2+ years in a leadership role
- Experience leading creative teams or mentoring junior talent
- Deep understanding of how brand systems scale across physical, digital, and experiential platforms
- Strong portfolio showcasing identity systems, brand development, and campaign execution
- Proficiency in Adobe Creative Suite and presentation software (Google Slides, PowerPoint)
- Experience working in or adjacent to professional sports, particularly at the league or agency level
- Strong interpersonal skills, attention to detail, and comfort working in a fast-paced environment
- A passion for sports culture and a commitment to collaborative creative leadership
Salary Range: $105,000 - $120,000 (Base Salary) + Bonus
As a candidate for this position, your salary and related aspects of compensation will be contingent upon your work experience, education, skills, and any other factors MLB considers relevant to the hiring decision. In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees.
Top MLB Perks & Benefits:
- Competitive Benefits Package
- Company 401K Contribution
- Paid Time Off and Holidays
- Paid Parental Leave
- Access to Free Tickets to Baseball Games & MLB.TV
- Discounts at MLB Store | MLBShop.com
- Employee Assistance Programs (EAP)
- Onsite/Online Training & Development Programs
- Tuition Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Pet Insurance
Why MLB?
Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the major leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come.
California Residents: Please see our California Recruitment Privacy Policy for more details.
Colorado Residents: Colorado based applicants may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Applicants requiring a reasonable accommodation for any part of the application and hiring process, please email us at [email protected]. Requests received for non-disability related issues, such as following up on an application, will not receive a response.
Are you ready to Step Up to the Plate? Apply below!
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What We Do
MLB is in the business of producing and showcasing human performance. Our core product consists of those who are the best at what they do. And for that we have a responsibility to provide the highest quality product that we can, at every level. Our fans and our communities deserve nothing less.
Why Work With Us
For those who are ready to join the Major Leagues of their careers, we take the same approach that we do with our players. We strive to engineer experiences that empower our own “workforce athletes” to be at their best. Step up to the plate and let's build the next chapter of Major League Baseball, together.
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