Our design organization is in the middle of a meaningful transformation: raising craft standards, building tighter brand-to-product coherence, and embedding AI into how we work. We're backed by our core principles — We Before Me, Do the Right Thing, and Get Things Done — and we take those seriously in how we hire, build, and ship.
We're looking for a Design Director of Visual Systems to own the visual language, creative quality, and brand coherence of OKX's product experiences. The core mandate: build and scale the visual infrastructure that ensures brand intent translates into what users actually see in the product.
OKX has strong Brand and Product Design teams — and the opportunity now is to bring them closer together through shared visual infrastructure. We need someone who can build that connective layer: shared visual systems, shared language, and a creative infrastructure that ensures brand strategy is embedded into every screen from the start.
You'll lead and grow a global team of visual designers, set art direction across product and campaign work, and define the visual systems and frameworks that let us scale quality without scaling headcount linearly.
Why This Role Is Interesting
You'd be joining at a moment where OKX is investing heavily in design infrastructure as a competitive advantage. You won't just be making things look good — you'll be building the foundational visual layer that determines how products are constructed. The products span trading, DeFi, wallet, payments, and social — each with millions of users and distinct design challenges. The brand is ambitious and growing. The team is global. And the company is actively building AI into its design workflows, which means you'll have room to experiment with how visual output is produced and systematized, not just what it looks like.
This isn't a maintenance role. It's a build role — you're creating the visual systems layer from the ground up.
- Build the visual systems layer. Define and maintain the visual language that governs how OKX looks and feels — spanning illustration, motion, iconography, color, typography, and layout. Architect these as scalable, programmable systems that integrate with the broader Design System and Content System, not as one-off assets.
- Bridge brand and product. Build a working model between Visual Systems and the Brand Design organization — one based on co-creation, not handoffs. Translate brand direction from go-to-market campaigns into in-app experiences, so users encounter one coherent visual identity from landing page to core product flow.
- Set creative direction. Bring a strong, opinionated point of view on art direction, design rationale, and visual storytelling. Own the creative bar for product and campaign work. Ensure the visual systems you build encode this point of view so quality scales beyond your direct involvement.
- Lead and grow the team. Mentor and develop visual designers across experience levels. Raise the standard from tactical asset production to systems-oriented, concept-driven design. Hire well. Create a culture of craft, critique, and creative ambition.
- Build reusable creative infrastructure. Design scalable templates, token-driven visual frameworks, and component-level creative guidance that the team can deploy across evergreen campaigns, product launches, and growth experiments — reducing rework and increasing speed without sacrificing quality.
- 8+ years of experience in visual design, with a portfolio that demonstrates concept-driven work, art direction, and brand-led product design — not just execution. Experience building or contributing to visual systems, design languages, or brand-in-product frameworks is strongly valued.
- Proven track record leading and developing a design team — hiring, mentoring, and raising the creative bar across the group.
- Deep expertise in art direction with the ability to define and maintain a cohesive visual system across illustration, motion, iconography, and layout — and the systems thinking to make it scalable.
- A background that blends agency and in-house product experience — you're equally comfortable in campaign mode and product mode.
- Strong understanding of how brand strategy translates into product experiences, and the ability to architect visual systems that are both brand-compliant and technically scalable.
- A systems thinker and strategic operator — you think in terms of tiered prioritization, reusable frameworks, tokens, and tradeoffs. You solve problems through infrastructure, not just more people.
- AI-native in your design practice — you actively use AI tools in your creative workflow for ideation, visual production, asset generation, or systematic design work. This isn’t about curiosity; it’s about having hands-on experience integrating AI into how you and your team produce work at scale.
- Experience in crypto, fintech, or other fast-moving, highly regulated industries where trust, clarity, and speed all matter.
- Experience leading design across globally distributed teams, particularly in APAC.
- Competitive total compensation package
- Equity grants with refresh opportunities
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
Skills Required
- Proven experience in both visual design and design systems, with management experience.
- Strong expertise in product design, art direction, and visual storytelling.
- Experience scaling design teams and building cross-functional design operations.
- Ability to influence at the C-suite level and represent design externally.
OKX Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OKX and has not been reviewed or approved by OKX.
-
Fair & Transparent Compensation — Pay is considered competitive or above market, especially in engineering, product, and legal roles across major hubs. This positioning is consistently cited as a major attraction for candidates.
-
Healthcare Strength — Role descriptions indicate comprehensive medical, dental, vision, life, and disability coverage, with employer-paid premiums in some cases. Health coverage is highlighted alongside core benefits like PTO and parental leave.
-
Wellbeing & Lifestyle Benefits — Allowances for education and fitness, meal perks and snacks, team-building budgets, and structured learning programs are described across locations. These extras enhance the total rewards package beyond base pay.
OKX Insights
What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.
.png)
