Design Director, Brand and Creative Systems

Job Details:

Job Description: 

About the Job:
Intel's Brand and Creative team, within the Global Marketing and Communications Group, is seeking a Design leader to own and operationalize the company's foundational visual language and product branding system. This role bridges brand strategy, product design, and creative execution, using AI as a core capability to scale output, accelerate iteration, and elevate consistency across the entire portfolio.
 

Job Description:
The Design Director will architect, govern, and scale the foundational visual identity and design systems that unify how Intel shows up across every touchpoint. This leader represents a new breed of creative: equal parts systems thinker, hands-on design practitioner, and AI-native operator who treats generative AI as a creative medium for accelerating iteration, increasing consistency, and expanding what brand systems can do. They will connect design tooling, AI-assisted workflows, and governance so the visual system can be adapted and deployed more purposefully across the portfolio.
 

Responsibilities Include, but are not limited to:

• Own the development, governance, and evolution of the company's foundational visual language, including typography, color, iconography, motion, layout, and design systems

• Architect comprehensive, scalable brand and product design systems, embedding AI-assisted creation, intelligent adaptation, automation, and governance into how those systems are built, maintained, and adopted

• Define and operationalize foundational product branding requirements across the full portfolio, spanning hardware, software, and solutions offerings

• Design and implement AI-native workflows for identity, template, and asset generation, including render generation, design-to-code automation, and AI-powered content adaptation

• Evaluate, adopt, and govern AI tools that enhance how design teams create, iterate, and deliver

• Oversee brand centers, design language libraries, and experience guides as living, AI-enabled platforms that teams can query, apply, and extend independently

• Build reusable AI-driven templates, playbooks, and automations so teams across the company can scale foundational brand work without rebuilding systems from scratch

• Partner with executive leadership, product and partner marketing, and brand strategy to shape brand architecture decisions

A successful candidate will demonstrate:

• A forward-looking, AI-native perspective on design practice, with the ability to separate real capability from hype and apply AI where it creates genuine leverage

• Deep systems thinking, with the ability to identify patterns, consolidation opportunities, and architect scalable, AI-ready visual languages

• Hands-on fluency with generative AI and design tools as part of a thoughtful, intentional creative workflow

• A blend of creative vision and operational rigor, with reverence for existing brand equity balanced with the courage to evolve it through new technology

• Proven experience translating business and product strategy into actionable design strategy with measurable outcomes

• Exceptional storytelling and presentation skills, with the ability to influence and align executive stakeholders

• Comfort operating at the intersection of brand, product, and technology within a complex, global organization

• Ability to lead and develop distributed, cross-functional design teams, training them to operate confidently within the design language

Qualifications:

This position is not eligible for Intel immigration sponsorship.

Qualifications:
You must possess the below minimum qualifications to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates.
 

Minimum Qualifications:

• Bachelor's degree in design, visual communication, fine arts or related discipline

• 9+ years of experience in brand design, product design, identity systems, or creative leadership, including experience within a global or enterprise-scale organization

• Demonstrated track record architecting and scaling global enterprise design systems that span both product and brand touchpoints

• Hands-on experience using generative AI and automation tools in a production design workflow, such as Figma AI, Adobe Firefly, or custom GPT workflows

• Candidates should be prepared to share a portfolio link at time of interview demonstrating systems thinking, brand strategy, AI-augmented workflows, and multi-channel design execution, with examples of how design systems scaled across teams, products, or markets

Preferred Qualifications:

• Master's degree in design, or a related field

• 5+ years managing large, distributed creative or design teams with proven talent development, including training teams on workflows and design languages

• Experience building or scaling an AI-native creative production system, including prompt/reference standards, asset management, and QA processes

• Experience with design systems tools (e.g., Figma component libraries, variants, APIs) integrated with assisted automation

• Experience navigating brand architecture challenges, including product portfolio expansion or Mergers and Acquisitions -related brand integration

• Familiarity with agentic AI, retrieval-based systems, or machine-readable design frameworks that connect brand expression across platforms and channels

          

Job Type:Experienced Hire

Shift:Shift 1 (United States of America)

Primary Location: US, California, Santa Clara

Additional Locations:US, Arizona, Phoenix, US, California, Folsom, US, Oregon, Hillsboro

Posting Statement:All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.Position of TrustN/ABenefits

We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock bonuses, and benefit programs which include health, retirement, and vacation. Find out more about the benefits of working at Intel.

Annual Salary Range for jobs which could be performed in the US: $194,950.00-275,220.00 USD

The range displayed on this job posting reflects the minimum and maximum target compensation for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific compensation range for your preferred location during the hiring process.

Work Model for this Role

This role will be eligible for our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site. * Job posting details (such as work model, location or time type) are subject to change.

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ADDITIONAL INFORMATION: Intel is committed to Responsible Business Alliance (RBA) compliance and ethical hiring practices. We do not charge any fees during our hiring process. Candidates should never be required to pay recruitment fees, medical examination fees, or any other charges as a condition of employment. If you are asked to pay any fees during our hiring process, please report this immediately to your recruiter.