Demo Coordinator

Posted Yesterday
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Summerbridge, North Yorkshire, England, GBR
In-Office
Entry level
Sports • Esports • Manufacturing
The Role
Coordinates cycling demo event logistics, bike bookings, van preparation, equipment maintenance, event reporting, dealer follow-ups, and showroom displays. Performs routine and advanced maintenance on road, mountain, and e-bikes, maintains accurate records, and travels extensively across the UK. Requires strong communication, independent working ability, organizational skills, cycling passion, mechanical expertise, CRM and Google Suite proficiency, and a full UK driving licence.
Summary Generated by Built In

ABOUT US:  

We are Pon Bike UK, home of Santa Cruz, Cervelo, Cannondale, Reserve, OneUp and Nimbl. Six of the most exciting brands in the cycling industry who tend to do things differently. We have over 25 years of bike experience, and our ultimate goal is to sell the best road and mountain bikes in the world while having fun doing it! 

ABOUT THE ROLE:

To deliver seamless and industry-leading demo events by coordinating all logistics, equipment and post event follow ups, ensuring a high quality experience for end consumers. 

WHAT THE JOB LOOKS LIKE:

  • Coordinate demo event logistics by supporting planning and execution of events in collaboration with Commercial Sales Team and Field Marketing Team. 

  • Manage demo bike bookings by coordinating the scheduling and tracking of bikes across events. 

  • Prepare the demo van ahead of events ensuring it is clean, fully fuelled and accurately packed with all required stock and equipment. 

  • Keep bikes, easy-ups, A-frames and other gear clean, functional and event ready at all times. 

  • Perform all maintenance on demo bikes, including lubing chains, replacing tyres, tightening pivots and any other necessary repairs including basic suspension servicing. Keep accurate maintenance records. 

  • Lead post event wrap-up: unpack the van, clean and prep bikes, and store equipment properly. 

  • Produce post event reports covering models ridden, demographics and general event reporting. 

  • Follow up with dealers post-demo and hand over to the appropriate sales contact. 

  • Support Showroom management (during quiet seasons) by updating the room layout and displays for dealer visits.

WHAT YOU BRING TO THE TABLE:

  • Excellent interpersonal and communication skills, with the ability to build rapport, influence and build trust in person.

  • Strong self motivation - you thrive working independently.

  • Demonstrated proficiency in bike assembly, advanced mechanical troubleshooting & diagnostics, and routine running maintenance across road, mountain, and e-bikes. 

  • Highly organised with strong attention to detail, with proficiency in CRM and Google Suite tools. 

  • A passion for cycling is essential. 

  • Full UK driving licence and willingness to travel extensively across the UK. 

Skills Required

  • Excellent interpersonal and communication skills
  • Ability to build rapport, influence, and build trust in person
  • Strong self-motivation and ability to work independently
  • Demonstrated proficiency in bike assembly
  • Advanced mechanical troubleshooting and diagnostics experience
  • Routine running maintenance experience across road, mountain, and e-bikes
  • Strong organizational skills and attention to detail
  • Proficiency in CRM and Google Suite tools
  • Passion for cycling
  • Full UK driving licence
  • Willingness to travel extensively across the UK
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The Company
HQ: Santa Cruz, CA
244 Employees
Year Founded: 1993

What We Do

At Santa Cruz Bicycles, our mission is to build the best bicycles possible and to have fun doing it. This isn’t about glory or status. It’s about building bikes to last a lifetime and backing them up with top-tier rider support. Less waste and less hassle mean more fun and more time on the bike. But this “No Missed Rides” policy does not end with our customers. We treat our employees with the same mentality: that every moment on the trail, every evening with our families, and every weekend away counts. We’re not interested in holding our employees back with meaningless work. We provide them with the support they need so they can focus on real goals, real results, and what really matters. That’s why our employees don’t view us as a “company to work for.” To them, working here is a lifestyle choice. It’s not the bikes that bring us together, it’s our sense of community, our passion for the brand, and our desire to be a part of something that does

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