Responsibilities
- Relationship Management:
- Identify, build, and manage strong relationships with key DSP decision-makers across multiple organization through a consultative and customer-first approach.
- Forge relationships with the DSP Agency, Client, and Account Management teams to ensure that OpenX is at the top of the consideration set for exchange and deal growth
- Represent OpenX in external meetings with executives from Demand Platforms as well as industry events and conferences
- Business Development:
- Build & execute bespoke business development plans & strategies across OpenX’s Enterprise Demand Side Platform clients, inclusive of strategic, technical, and global initiatives which drive revenue and value for OpenX and its partners.
- Identify new upsell opportunities for revenue growth around PMP/PG deals, OpenX 1st party data, audience extension, and identity solutions
- Negotiate and secure strategic partnerships, and identify & close strategic upselling opportunities across leading Enterprise DSPs by understanding core client business needs and organizational incentives.
- Lead the development & execution of Strategic Accounts Plans which map Demand Partner’s organizational structure, incentives, challenges, and focus areas into OpenX’s technical & strategic value proposition & capabilities in order to grow Enterprise Accounts.
- Partner with Account Operations to identify & measure Share of Wallet (SOW) of OpenX, and identify both technical and strategic ways to increase SOW based on the unique factors of a DSP’s business which impact OpenX’s standing.
- Technical & Operational:
- Leverage robust technical knowledge of ORTB, Programmatic, data and identity in order to seek out & identify non-standard ways of improving OpenX’s performance and partnership value to Enterprise DSP clients.
- Work cross functionally with Product, Marketing, Business Development, Exchange Optimization, Legal, and Publisher Development to bring to life strategic opportunities and grow revenue through thoughtful and sophisticated GTM offerings.
- Work with Enterprise DSP clients to showcase and inform OpenX product roadmap so as to ensure OpenX is in lockstep with its Enterprise partners around key product initiatives.
Requirements
- Extensive Experience in Programmatic Advertising: 10+ years working within programmatic advertising, ideally within a demand-side platform (DSP) or supply-side platform (SSP) and within a Partnership Management and/or Business Development role.
- Revenue Leadership and Management: Demonstrated track record of building and driving high-impact partnerships with DSP and/or technology platforms which require extensive partner collaboration and creativity in order to achieve revenue growth & increased value.
- Technical DSP Knowledge: Thorough understanding of DSP integrations, technology, bid mechanics and metrics - e.g. eCPM, bid rate, win rate, user match, etc.
- Client Relationship Management: Proven ability to build and maintain strong, strategic relationships with platform partners at all levels, especially at the executive and key stakeholder levels.
- Cross-Functional Collaboration Skills: Strong ability to collaborate with internal teams to drive outcomes, resolve problems, and/or achieve a strategic goal - Includes Product, Marketing, Customer Solutions Engineering, Publisher and Buyer Development.
- Problem-Solving and Critical Thinking: Skilled experience at identifying & executing on problem areas & resolution paths across technical & strategic areas of the business
- Presentation and Communication Skills: Strong verbal and written communication skills for conveying OpenX’s value proposition and engaging with executive teams.
- Self-Motivated and Revenue-Driven: A highly motivated, revenue-focused individual with a strong sense of initiative and the ability to act as a player/coach.
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What We Do
OpenX is The Intelligent SSP™ (supply-side platform), simplifying advertising for marketers, advertisers, and publishers worldwide. As one of the largest SSPs globally, OpenX combines the industry’s only fully cloud-based infrastructure with leading AI capabilities to make digital advertising easier and more effective across every format, including CTV. Built to responsibly deliver quality, performance, and adaptability, OpenX makes digital advertising safer, smarter, and built for what’s next. Learn more at www.openx.com.
Why Work With Us
At OpenX, we value curiosity, innovation, and diversity. We are passionate about pushing the boundaries of ad tech and finding new ways to deliver value to our partners and we know our best chance of delivering is by creating diverse and inclusive teams where employees can do their best work being their authentic selves.
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