Demand Planner

The Demand Planner is responsible for developing and maintaining accurate demand forecasts to support business planning and decision-making. This role ensures alignment between sales, marketing, supply chain, and finance by consolidating market trends, historical data, and business inputs into a reliable demand plan. The position plays a key role in optimizing inventory levels, improving customer service, and supporting the company’s financial and operational objectives.

• Build statistical forecasts using historical data, seasonality, and market trends.
  

• Integrate inputs from sales, marketing, and finance into demand plans.
  

• Update and adjust forecasts regularly to reflect changing market conditions.
  

• Lead monthly demand review meetings with cross-functional teams.
  

• Align forecasts with volume assumptions, promotional plans, and business priorities.
  

• Provide a clear demand outlook to support supply planning.
  

• Track and report forecast accuracy and bias at product and customer levels.
  

• Identify causes of forecast deviations and recommend corrective actions.
  

• Continuously refine forecasting models and methodologies.
  

• Work with procurement and supply chain to balance demand and supply.
  

• Define and review safety stock and reorder points.
  

• Ensure customer service levels are met while minimizing excess inventory.
  

• Incorporate new product launches and promotional activities into forecasts.
  

• Collaborate with sales and marketing for accurate volume planning.
  

• Track and evaluate new product performance versus forecast.
  

• Prepare regular demand planning and performance reports.
  

• Track KPIs such as forecast accuracy, bias, and inventory turns.
  

• Recommend improvements based on KPI performance and market insights.
  

• Bachelor’s degree in Supply Chain, Business, Statistics, Economics, or a related field.
  

• 3–4 years of experience in demand planning, forecasting, or supply chain planning.
  

• Strong understanding of demand planning, forecasting, and inventory management principles.
  

• Proficiency with forecasting tools, ERP/planning systems, and advanced Excel (Power BI/Tableau a plus).
  

• Strong analytical and quantitative skills with the ability to interpret complex datasets.
  

• Good financial acumen to understand the impact of forecasts on working capital and costs.
  

• Effective communication and presentation skills for cross-functional engagement.
  

• Strong problem-solving and critical thinking abilities.
  

• Ability to lead demand review (S&OP) discussions and influence decisions.
  

• Ability to work independently, prioritize tasks, and perform under pressure.