Demand Planner

Job Title: Demand Planner

Location: London or Amsterdam

Fixed Term Contract until November 2026

About Us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 dedicated people come together at Diageo to create the magic behind our much-loved brands. 

Join us and you’ll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you’ll build brands consumers love.

We value each other and celebrate different perspectives. In our inclusive culture, you’ll have the backing you need to test new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let’s unlock a brighter, more exciting future together.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. To achieve this, we need the world’s very best people. We're looking for people with curiosity, creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.   

About the Function

Our Supply Chain and Manufacturing team are problem-solvers, sourcing, producing, and delivering our much-loved brands to delight customers around the globe. Over half of Diageo’s 30,000+ people work in Supply Chain and Manufacturing. It’s an intricate and sophisticated operation that’s the product of logistical, manufacturing, and technical collaborations.

Our teams in 100 sites in over 30 countries cover production facilities, supplier relationships, customer collaborations and third-party agreements. We’re committed to realising our ‘Society 2030: Spirit of Progress’ goals, to protect the environment and support our farmers and suppliers. Whatever your skills and experience, we’ll help you to thrive in our inclusive culture.

About the Role

The Demand Planner Role is a key role within the IBP structure responsible for the utilization of next generation demand planning tools to generate a multivariate statistical forecast considering variables such as category growth, market share, pricing, promotions, sell out, stock in trade and economic factors influencing demand. The planner will create statistical forecast models to support the monthly IBP process including using mathematical and statistical trends to see opportunities and risk. The demand planner will own and drive statistical forecast accuracy performance to achieve targets.

They will collaborate with the IBP Lead and Baseline Planners (where applicable) on history adjustments to drive robust statistical forecasts. The demand planner is responsible for data integrity, ensuring that the systems are maintained and updated with the correct history to deliver the most accurate forecast for the business.

Top Accountabilities:

• Pro-actively works with the IBP Lead and baseline planners, owning the statistical forecast and highlighting deviations to the shipment and/or depletion trends.

• Use and maintain the planning software as the primary forecasting system tool. o Collaborate with IBP Leads and other departments on all forecast history cleaning activities including documenting adjustments and assumptions (market trends, seasonality, promotions).

• Maintain statistical parameters for “best fit” model & generate a baseline at least 18 months rolling.

• Maintain system master data including CVC creation, disaggregation factors and attributes.

• Analyze outliers through appropriate reports and make corrections.

• Support scenario planning for promotions, innovation, and major events (duty, economics change, etc.) through stat analysis.

• Provide reports and insights to collaborators to improve the use of statistical forecasting forecast.

• facilitate a monthly Demand Planning cycle, including the collection of information from relevant business collaborators, the alignment of key changes, and the delivery of a consensus on inputs and impact from commercial and other business collaborators.

• create and maintain an integrated demand plan, which shows a realistic bottom-up view of expected demand using a combination of statistical forecasting, performance insight, building blocks and assumptions, and demand planning competence and knowledge.

• Generate multivariate advanced Statistical Forecasting, including Artificial Intelligence and Machine Learning

• Create and maintain the statistical forecast for the market monthly This includes data management, solution management and technology use and integration.

• Create and maintain the demand plan for the market monthly, by combining the statistical baseline, building blocks and assumptions and other plans and data to create a single demand plan.

• Understand the detail underpinning demand plans and changes and maintains appropriate information to support information requests.

• Support the management of Opportunities and Risks in the Demand Plan

• Support the analysis of Demand Plan performance (accuracy and bias)

• Works to maintain an efficient integrated digital process to deliver the monthly demand plan. This includes management of appropriate master data and system change requests.

• Supports the development of market scenarios and plans as required. - Develops a key understanding of dynamic market drivers and how they impact overall demand and uses this information to validate or challenge market demand assumptions.

• Supports the Pre-Demand Review as required.

• Supports the S&OE process as required.

• Develops focused and enhanced capabilities to harness the demand planning process for value including the use of analytics, data modelling, demand sensing and artificial intelligence.

• Supports the digitisation of planning processes through the elimination of manual processes and information.

• Supports the continuous improvement of business processes in their area of work.

Provide key input to S&OP/IBP process:

• Participate where relevant in IBP process to align upon consensus forecast.

• Review statistical input to Strategic Planning and AOP process and challenge projected growth based on historical trends.

• Collaborate with IBP Lead and Baseline Planner to conduct root cause analysis to identify drivers of forecast error and work together to take the necessary corrective action to drive continuous improvement in forecast accuracy and bias performance.

Continuously improve statistical forecasting method:

• Test and implement new models.

• Implement best practices.

• Support system developments

Experience, skills and capabilities required

The demand planner will be expected to display the flowing amongst other skills to be successful:

• The ability to translate AI and Machine learning into business language.

• Model algorithms using the latest data and technology.

• Display critical thinking and digital dexterity by using data to tell a story based on fact and trends.

• Understands the principles that underpin demand planning, including formal education in demand planning and execution to complete work.

• Understand the principles that underpin statistical forecasting.

• Has experience in demand planning in a similar environment using statistical tools, building block assumptions, opportunities and risks, and S&OP/IBP to agree plans.

• Can maintain a statistical dataset, including data cleansing, item relationships and product families to facilitate the delivery of a statistical forecast with minimal rework. Can do this in the appropriate Diageo tool as selected.

• Understand the principles and practices that support Advanced Statistical Forecasting, including Artificial Intelligence and Machine Learning, in a way that this knowledge can be used to support existing and future statistical modelling and improvement within Diageo.

• Can manage an advanced building block management process, which is digitally driven, updated using demand sensing and insight, and fully integrated with forecast and O&R to deliver a seamless integration with other business plans.

• Can create and maintain appropriate commercial scenarios as required. This includes articulation of key building blocks and assumptions, the impact of volume, price, promotion, inventory and other related drivers, and the link between decision options and relate outcomes.

Flexible Working Statement-

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you!

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