Demand Marketing Manager

Company Description

Daxko powers wellness to improve lives. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.

Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in between--we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful. 

Job Description

Daxko is looking for a Demand Marketing Manager to develop and execute high-impact marketing programs that drive new business opportunities. In this role, you will own demand generation strategies, optimize marketing campaigns, and work cross-functionally to ensure our efforts translate into pipeline growth and revenue. If you thrive in a fast-paced, results-driven environment and have a passion for B2B marketing, this role is for you.

What You’ll Do

• Virtual Event Strategy & Execution: Lead the planning, execution, and optimization of virtual events and webinars as key demand-generation tools.
• Platform Management: Manage Goldcast or similar virtual event platforms, ensuring seamless integration with Salesforce and marketing automation tools.
• Project Management: Use Asana to coordinate event timelines, tasks, and cross-functional collaboration, ensuring deadlines and objectives are met.
• Audience Engagement & Experience: Design engaging virtual experiences that include live polls, Q&A, breakout sessions, and chat moderation to boost interaction.
• Data & Performance Tracking: Analyze event performance using Salesforce and other analytics tools to track registrations, engagement, and post-event conversions.
• Speaker & Content Coordination: Work with internal and external speakers to develop compelling event content aligned with marketing goals.
• Collaboration & Promotion: Partner with content, social, and paid marketing teams to promote virtual events effectively.

Qualifications

What You Bring

• 3+ years of experience in demand generation, virtual event marketing, or webinar production.
• Hands-on experience with Goldcast, ON24, Zoom Webinars, or similar virtual event platforms.
• Proficiency in Asana (or similar project management tools) for event planning and execution.
• Experience with Salesforce CRM to track and report event-driven pipeline and conversions.
• Strong analytical skills to measure virtual event ROI and optimize performance.
• Excellent organizational and communication skills, with the ability to manage multiple events simultaneously.

Must-Have Skills & Experience:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–4 years of relevant experience in demand generation marketing.
• 1–2 years of B2B marketing experience in a demand generation role.

Nice-to-Haves:

• 5+ years of experience in B2B SaaS marketing.
• Experience in the fitness industry (a plus).

Additional Information

The salary range for this role is $58,000 - $97,000 per year. Where you fall within the pay range is based on how you demonstrate the attributes and competencies required for the role. We mostly reserve the upper half of our compensation bands for internal growth. In addition to base salary, we offer a comprehensive benefits package, performance-based incentives, and opportunities for growth.

#LI-Remote

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include:

🏝 Flexible paid time off 
⚕️ Affordable health, dental, and vision insurance options
💪 Monthly fitness reimbursement
🤑 401(k) matching
🍼 New-Parent Paid Leave
👖 Casual work environments
🏡 Remote work

All your information will be kept confidential according to EEO guidelines.