Summary
The Demand Generation Specialist is responsible for developing and executing effective marketing strategies and campaigns for customer acquisition and expansion for the B2B channel, B2C online and retail business. Adept at working cross-functionally, this individual enables intradepartmental collaboration to ensure optimal support of core lead generation goals and initiatives.Job description
FUNCTIONAL RESPONSIBILITIES AND DUTIES
• Execute demand generation strategy to generate MQLs, SQLs and drive new business with existing customers.
• Execute marketing campaigns and content strategies and programs across multiple channels, including content syndication, digital & social media, email marketing, and traditional advertising.
• Work closely with internal collaborators, content providers and 3rd party lead gen vendors to execute and monitor marketing program performance in cooperation with managing employee.
• Develop collateral, web content, lead magnets and other assets and execute with the assistance of internal creative teams or external agencies as needed.
• Identify opportunities to improve marketing effectiveness through better audience targeting, marketing techniques and processes.
• Maintain a campaign measurement framework to achieve campaign-level KPIs and ensure optimization in alignment with overall demand generation funnel targets for acquisition and expansion.
• Maintain a cadence of reporting, monitor program performance and identify areas for improvement, measuring results and metrics.
• Utilize the allocated budget for marketing program.
• Ensure regular updates of information in the CRM system.
• Plan and coordinate the work of colleagues in accordance with superior's instructions, be responsible for the performance of the tasks entrusted to it in accordance with established procedures and processes and prioritize tasks of colleagues in order to meet established objectives and achieve required results.
• Carry out other work according to the instructions of a managing employee in accordance with the activity of the department and the company.
REQUIREMENTS
Education:
• Bachelor's degree
Experience:
• Years of work experience: 3
Language:
• N/A
Benefits
Health & well-being- Home Office
- Friday Flex
- Half a day per errand
- Flexible working hours
- Prepaid medicine
- GYM discount
- Free time due to menstrual rest
- Language lessons
- Flu vaccination
- Birthday day off
- Day off for children´s birthday
- Parent´s school kit
- Flex time during adjustment to school
- 4th month payment for pregnant woman
- Extended adoption leave
- Extended leave for men
- Softlanding for pregnant women
- Snacks and drinks machine
- Fruit in the office
- Integration events
- Loyalty Benefit
- Reimbursement of services
- Kit Home Office
- Gifts on special dates
- Advanced tax refund
- Give More
- ESET in the world
- Graduation Award
Primary location
Buenos AiresAdditional locations
Time type
Full timeSkills Required
- Bachelor's degree
- 3 years of work experience
ESET Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ESET and has not been reviewed or approved by ESET.
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Leave & Time Off Breadth — Time off is viewed as strong, with added days off and vacation/PTO described positively. Policies around PTO appear to contribute meaningfully to overall value.
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Parental & Family Support — Parental benefits are highlighted as supportive, with enhanced parental leave referenced in multiple regions. This area is frequently cited as a standout element of the package.
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Flexible Benefits — Flexible work options such as hybrid schedules and flexible hours are emphasized and appear to be widely appreciated. Work-from-home flexibility is repeatedly highlighted as a strength.
ESET Insights
What We Do
For more than 30 years we have been here helping to watch over and protect progress. Over a billion users worldwide rely upon ESET’s solutions to stay secure from increasingly sophisticated digital threats. ESET´s award-winning IT security software and services provide protection in over 200 countries and territories worldwide, with its software localized into more than 30 languages. Meanwhile, the world continues to move forward at pace. When ESET was founded, the Internet was in its infancy. Now technology is part of everything we do and is central to the continued advancements in our society. Most of the time technology does just what it is supposed to, but in order to ensure continued progress in the digital age we need someone to question what’s going on in the background. And that’s why we are here – to continue protecting technology from threats, enabling everyone to fully embrace it’s potential and rely on it. Put simply - when technology enables progress, ESET is here to protect it. ESET - Progress. Protected. Visit www.eset.com to learn more
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