Demand Generation Specialist

About us

Kenect is on a mission to revolutionize customer communication and engagement for businesses across North America. Founded with a deep understanding of the challenges businesses face in connecting with their customers, Kenect helps companies streamline communication, enhance customer satisfaction, and drive growth through its innovative messaging and reputation platform. Trusted by thousands of businesses, our passionate team is committed to building technology that fosters closer connections and helps businesses thrive in a digital-first world

About the role

The Demand Generation Specialist will be a key player in driving Kenect’s growth by executing strategic lead generation campaigns. This role is responsible for planning, launching, and analyzing multi-channel initiatives across email, content, SEO, and paid media to fill the top of the sales funnel. The ideal candidate has 2-5 years of experience and will join a robust marketing team. Success in this role means consistently delivering high-quality, qualified leads to the sales team, fueling our mission to be the leading AI engine for dealerships.

What you will be doing

• Develop, execute, and manage lead generation campaigns across various channels, including email, webinars, and content marketing.
• Manage and optimize all paid lead generation programs, including search, social, and display advertising, to ensure efficient cost-per-lead acquisition.
• Collaborate with the content team to drive SEO strategies and create high-converting marketing assets and landing pages.
• Coordinate logistics and promotional efforts for industry events, conferences, and partnership marketing opportunities.
• Monitor campaign performance, analyze key metrics (e.g., MQLs, conversion rates), and provide actionable insights for continuous improvement.
• Maintain and segment contact lists within HubSpot and ensure seamless lead flow integration with Salesforce for the sales team.
• Conduct A/B testing on campaign elements (copy, visuals, CTAs) to maximize effectiveness and return on investment.
• Stay current with demand generation best practices, B2B marketing trends, and platform updates.
  
  

Skills & qualifications

• 1-5 years of professional experience in a demand generation, marketing specialist, or similar lead generation role.
• Proven ability to run successful multi-channel campaigns (email, paid, content) that result in qualified leads.
• Strong proficiency with HubSpot and Salesforce for marketing automation, lead tracking, and reporting.
• Experience with SEO principles and using analytics tools to measure content performance and organic growth.
• Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Familiarity with paid media platforms (e.g., Google Ads, Meta, TikTok) and budget management.
• Data-driven mindset with the ability to interpret campaign metrics and translate them into strategic recommendations.
• Self-motivated and adaptable, thriving in a fast-paced environment at a high-growth tech company.

Our Company Values We Hope You Showcase

• Unwavering Customer Obsession 
• See it, Solve it, Get it Done 
• Build, Adapt, Win 

What Kenect offers

• Health, dental, vision, life & disability insurance
• Paid vacation on your birthday
• Onsite gym
• Breakroom full of snacks and drinks
• Convenient location next to freeway entrance/exit

We believe in hiring self-motivated team members who can run alongside us without needing to be “managed” along the way. Yes, we have managers and 1:1s. Yes, we believe in giving open two-way feedback. We also believe in having team members that can run without the daily guidance that some companies prefer.

Kenect is an equal opportunity employer. We are an organization comprised of people of all kinds of backgrounds, and believe this mix is precisely what makes us strong. All employment decisions at Kenect are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, family or parental status, or any other status protected under federal, state, or local law.