Demand Generation Manager

Sourgum is transforming the $100B+ waste and recycling industry through cutting-edge technology that makes waste removal simpler, smarter, and more cost-effective. Our innovative haulsourcing platform powers high-quality waste and recycling services for businesses at significantly lower costs—saving our customers an average of 20%. Leveraging proprietary datasets, an advanced operating system, and a carefully curated network of 5,000+ trusted vendors, we help companies of all shapes and sizes streamline their operations while advancing sustainability efforts.

We’re a fast-growing, venture-backed company (just closed our Series A!) on a mission to modernize an outdated industry — and we’re just getting started. Our investors include Spark Capital, Founder Collective, Suffolk Technologies, 186 Ventures, and River Park Ventures, the same funds that backed category-defining companies like Slack, Anthropic, Uber, Venmo, and Amazon Pharmacy.

If you’re driven by the opportunity to build something groundbreaking, we’d love to meet you.

The Role:

The role is hybrid 3 days in the office based out of Jersey City, NJ

We’re looking for a data-driven, creative, and results-oriented Demand Generation Specialist to join our marketing team. This role is critical in developing and executing campaigns that drive awareness, generate high-quality leads, and support our revenue growth goals. You’ll work cross-functionally with sales, content, product, and digital marketing to build a scalable demand generation engine.

What you’ll be doing:

• Plan, execute, and optimize multi-channel demand generation campaigns (email, paid media, webinars, ABM, content syndication, etc.)

• Collaborate with sales to define target audiences and align lead generation strategies with pipeline goals

• Manage and refine marketing automation workflows and lead nurturing programs

• Monitor, measure, and report on campaign performance metrics such as MQLs, CPL, conversion rates, and ROI

• Own and manage paid channels including LinkedIn, Google Ads, and display networks

• Partner with content marketing to develop assets that support campaign goals

• Continuously test and iterate on messaging, targeting, and creative to improve performance

• Ensure accurate lead tracking and attribution in CRM and marketing automation tools (e.g., HubSpot)
  

The qualifications you need:

• 4-6 years of experience in B2B demand generation, growth marketing, or digital marketing

• Proficiency with marketing automation and CRM platforms (e.g., HubSpot)

• Strong analytical skills and ability to turn data into actionable insights

• Experience running and optimizing paid media campaigns

• Excellent project management and communication skills

• Familiarity with SEO and SEM, landing page optimization, and A/B testing

• Self-starter with a bias for action and experimentation

Benefits

• Company stock options as part of your compensation package, giving you the opportunity to share in our company's success and build long-term financial growth.

• A positive and collaborative work environment with a focus on innovation and sustainability.

• Flexible/Unlimited PTO

• Comprehensive benefits package including health insurance (medical, dental, vision, LTD, Life Insurance, etc.), retirement plans (401K).

• Access to hundreds of gyms, studios, and wellness apps—all through one easy membership provided by your Wellhub.

• Yearly Personal Development Budget

• Opportunities for professional development and career advancement within a growing company.