Demand Generation Specialist

Astronomer empowers data teams to bring mission-critical software, analytics, and AI to life and is the company behind Astro, the industry-leading unified DataOps platform powered by Apache Airflow®. Astro accelerates building reliable data products that unlock insights, unleash AI value, and powers data-driven applications. Trusted by more than 700 of the world's leading enterprises, Astronomer lets businesses do more with their data. To learn more, visit www.astronomer.io.

Your background may be unconventional; as long as you have the essential qualifications, we encourage you to apply. While having "bonus" qualifications makes for a strong candidate, Astronomer values diverse experiences. Many of us at Astronomer haven't followed traditional career paths, and we welcome it if yours hasn't either.

About this role:

We are looking for a Demand Generation Specialist to play a key role in supporting our marketing campaigns to drive pipeline generation. You will work with members of the demand generation team, as well as the developer relations, marketing operations, product marketing, web, and creative teams to execute various campaigns. This role reports to the director of demand generation within the marketing team and will be based out of our NYC office. 

What you get to do: 

• Support digital advertising campaigns – write ad copy, maintain campaigns in ad platforms (Google Adwords, Bing, LinkedIn, Reddit, and more), build conversion landing pages, run A/B tests.

• Coordinate and execute webinars – write promotional copy, plan and execute ads and emails, set up campaign operations, create follow up resources.

• Coordinate paid media program – research new channels and vendors, manage vendor relationships, write ad and email copy.

• Report on campaign and program performance for ads, emails, webinars, and paid media to measure impact and drive optimizations. 

• Collaborate cross-functionally with the design, web, marketing operations, product marketing, developer relations, communications, and sales teams. 

What you bring to the role: 

• 2+ years of experience in B2B marketing at software companies

• Experience coordinating and reporting on marketing campaigns and programs, such as webinars, digital ads, email marketing 

• Strong copywriting skills and experience writing copy for ads, emails, and webpages

• Experience with any of the following tools: Marketo, Salesforce, Google Adwords, Bing, LinkedIn Ads, Reddit Ads, JIRA, Outreach, Zoom Webinar, Google Analytics  

Bonus points if you have: 

• Experience working at a startup

The estimated salary for this role ranges from $85,000 - $100,000, along with an equity component. This range is merely an estimate, and the width of the range reflects willingness to consider candidates with differing prior seniority. Actual compensation may deviate from this range based on skills, experience, and qualifications.

#LI-Hybrid

At Astronomer, we value diversity. We are an equal opportunity employer: we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.  Astronomer is a remote-first company.