At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond.
Temporary / Casual Employee (Fixed Term) (Seasonal)Job Description:
The Demand Generation Specialist is responsible for creating, adapting, and optimizing engaging digital content that supports Pluxee’s local marketing campaigns, websites, and engagement channels. Whether working at local level, the role ensures content reflects Pluxee’s brand voice, is tailored to audience needs, and drives performance across digital touchpoints. This role works closely with content managers, campaign teams, and creative partners to bring digital experiences to life across channels.YOUR NEXT CHALLENGE
1. Lead Generation Content: Take a lead role in creating diverse content formats such as ebooks, checklists, market reports, and more, contributing to effective lead generation. Develop and execute a content strategy aligned with SEO/GEO objectives, defined with the Demand Generation Manager and CMO.
2. Innovative Content Formats: Generate fresh ideas for engaging content formats, including AI, videos, podcasts, webinars, and other creative approaches to captivate our target audience.
3. Campaign & Channel Content Support Write and update content for local landing pages, newsletters, lead-generation campaigns, and employer branding efforts. Collaborate with local digital, sales, and product teams to ensure marketing messages are clear and compelling.
4. SEO Optimization: Collaborate closely with the Demand Generation Manager to optimize content for search engines, supporting the shift from paid to organic lead acquisition.
5. Performance Tracking & Reporting Support Use content dashboards and analytics tools to track page views, engagement, and content usage.
YOU ARE A MATCH IF...
- Education: Bachelor’s degree in Communication, Journalism, Marketing, Digital Media, or a related field.
- Work Experience: 2–5 years of experience in content writing, digital marketing, editorial production, or copywriting, particularly in the B2B SaaS or HRTech industry.
- Certifications Requirements: Certification in Digital Marketing (e.g., Google Analytics, HubSpot) preferred.
- Languages: English high and Spanish native
- Competencies:
Adaptability (Competent)
Collaborates (Competent)
Communication (Competent)
Content Creation (Competent)
Creativity (Competent)
Data Analysis (Competent)
Digital Marketing Strategy (Competent)
Email Marketing (Competent)
Problem-Solving (Competent)
Detail-Oriented: Meticulous attention to detail to ensure accuracy and precision in campaign tracking, analysis, and reporting.
Analytical: You naturally dive deep into data to support your decisions.
Problem-solver: Strong problem-solving skills to identify challenges, develop solutions, and overcome obstacles in campaign optimization.
Highly Organized: Effective time management and organizational skills to manage multiple campaigns, meet deadlines, and prioritize tasks
A Project Manager: Solid project management skills to effectively plan, execute, and monitor performance marketing campaigns.
Strategic Thinker: Capacity to think strategically and align content creation with both short-term and long-term marketing goals.
Why join Pluxee?
Join an inclusive team
Work at the heart of the community alongside 5,000 experts across 29 countries - we embrace diversity and value uniqueness, fostering a workplace where everyone can thrive.
Turn inspiration into possibility
Get space to try new ideas, experiment and move the world of work forward as you bring new digital experiences - and moments of connection - to millions of people.
Make a positive impact
Touch millions of lives and create meaningful change for people and the world we share, supporting our commitments to diversity, sustainability, and local economies.
Grow with us
Get support you need to take meaningful steps in your career, whether you're performing your work/life balance or learning new skills.
Skills Required
- Bachelor's degree in Communication, Journalism, Marketing, Digital Media, or related field
- 2-5 years experience in content writing, digital marketing, editorial production, or copywriting
- Experience in B2B SaaS or HRTech industry
- Certification in Digital Marketing (e.g., Google Analytics, HubSpot)
- High English proficiency and native Spanish
- Proven content creation for lead generation (ebooks, checklists, market reports, landing pages, newsletters)
- SEO optimization experience and content strategy aligned with organic acquisition
- Experience using analytics and content dashboards to measure page views, engagement, and performance
- Experience with email marketing and campaign content
- Strong project management, organization, attention to detail, analytical and problem-solving skills
- Ability to ideate and produce innovative multimedia formats (video, podcasts, webinars, AI-driven content)
What We Do
The leading global employee benefits and engagement partner that opens up a world of opportunities to help people enjoy more of what really matters We believe that living life to the full means making the most of every moment and sharing experiences with the people we care about. To make these experiences meaningful, fulfilling, and personalised, we combine our 45+ years of experience with the agility and energy of a new digital brand. The result is an exciting mix of 250+ products that give employees more freedom in the choices they make every day across 31 countries – from restaurant meals to culture, incentives, and gift vouchers. Are you looking to shape the future of employee benefits and engagement? Get in touch directly with our teams at: [email protected]
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