This is a fixed hybrid role onsite Tuesday-Thursday in Maple Plain, MN.
The Demand Generation Specialist works closely with sales and marketing to create engaging multi-channel campaigns that generate leads, nurture existing customers, move prospects through the customer journey, and increase conversion rates. The ideal candidate is proactive, highly organized, detail-oriented, communicative, collaborative, innovative, solution-driven, and can multi-task in a fast-paced workplace environment.What you'll do:
- Plan, develop and support the execution of multi-channel campaigns for lead generation, nurturing, and account growth and expansion.
- Craft email content and campaigns for individual and series communications that drive awareness and engagement.
- Partner with sales and marketing teams to develop compelling campaign collateral for sales to use in communicating with their contacts about upcoming events, new product releases, timely initiatives, and other relevant topics.
- Craft Account Based Marketing (ABM) and lead nurturing campaigns to accelerate movement through the demand generation funnel.
- Partner with sales, sales enablement and sales operations to identify target accounts for priority campaigns and initiatives.
- Lead cross-functional strategic programs from top of funnel demand generation to strategic, multi-channel ABM campaigns.
- Support the team process of passing qualified leads from inbound channels to the sales teams, ensuring the inclusion of relevant background information for an informed follow-up.
- Collaborate with marketing operations to create and deploy email workflows, landing pages and reporting in Pardot required to execute lead generation campaigns.
- Collaborate with our data analytics team to report on campaign performance.
- Perform other related duties as assigned.
What it takes:
- Bachelor’s degree or equivalent
- 3-5 years working within a marketing team, preferably in a B2B environment supporting demand generation efforts
- Excellent writing skills
- Ability to understand and use metrics to adapt and test strategies
- Familiarity with Pardot and Salesforce
- Familiarity with Monday.com
- Experience collaborating effectively with sales and marketing
- Self-starter with an enthusiasm to learn and develop subject matter expertise
- Keen observer and learner looking to continually be challenged and grow
- Ability to determine when to escalate problems to leadership and when to carry out solutions on your own
- Ability to work independently with excellent communication skills
- Detail-oriented, self-reliant, and process-driven mindset
- Highly organized with excellent time management skills
- Experience using Microsoft Office products (e.g. Word, PowerPoint, Excel, etc.)
- Strong understanding of marketing and sales funnels to contribute to team discussions, cross-department collaboration, and key projects
- Strong independent drive for results
What's in it for you?
- We offer a competitive total compensation package
- In addition, we offer competitive benefits including but not limited to:
- Health Insurance: Traditional OR High Deductible plan
- Flexible Spending Accounts
- Health Savings Account (including employer contributions)
- Dental and Vision
- Basic and Supplemental Life Insurance
- Short-Term and Long-Term Disability
- Paid caregiver leave
- You will receive PTO + Holiday Pay + Volunteer Hours
- 401k with company match and immediate vest
- Employee Stock Purchase Program with a 15% discount
- And More!
Skills Required
- Bachelor's degree or equivalent
- 3-5 years working on a marketing team (demand generation experience)
- Experience in a B2B environment
- Excellent writing skills
- Ability to use metrics to adapt and test strategies
- Familiarity with Pardot
- Familiarity with Salesforce
- Familiarity with Monday.com
- Experience collaborating effectively with sales and marketing
- Self-starter with enthusiasm to learn
- Experience using Microsoft Office products (Word, PowerPoint, Excel)
- Strong understanding of marketing and sales funnels
Protolabs Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Protolabs and has not been reviewed or approved by Protolabs.
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Healthcare Strength — Medical, dental, and vision options are broadly available and described as good to excellent. Additional protections like short- and long-term disability and life insurance bolster the overall package.
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Leave & Time Off Breadth — A starting PTO allotment plus paid holidays, along with added wellness and volunteer time, is emphasized, with some roles noting PTO growth over tenure. Paid caregiver leave appears in postings and supports flexibility for life events.
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Retirement Support — A 401(k) with company match and immediate vesting is offered, supporting long-term savings. This foundation is frequently cited alongside core financial benefits as a strong element of total rewards.
Protolabs Insights
What We Do
Protolabs is the world's fastest digital manufacturing source for rapid prototyping and on-demand production. The technology-enabled company produces custom parts and assemblies in as fast as 1 day with automated 3D printing, CNC machining, sheet metal fabrication, and injection molding processes. Our digital approach to manufacturing enables accelerated time to market, reduces development and production costs, and minimizes risk throughout the product life cycle. 3D Printing Our 3D printing service offers a wide selection of materials and technologies to create prototypes and end-use parts with complex geometries and detailed features. With tight process controls, careful design reviews, and extensive quality monitoring, we ensure precise and repeatable 3D-printed parts, every time. CNC Machining We use 3- and 5-axis milling along with turning to machine parts from commercial-grade plastics and metals. Our online quoting system and automated manufacturing process enable us to ship parts within 24 hours, helping customers accelerate development and reduce time to market. Sheet Metal Fabrication Protolabs is an industry leader in quick-turn sheet metal parts for both prototyping and low-volume production. Our digital approach to manufacturing enables us to fabricate sheet metal parts in as fast as 5 days. Additionally, we can support our customers’ development efforts with component assemblies, several finish options, and screen printing. Injection Molding Our injection molding service offers two options—prototyping and on-demand manufacturing—which provide customers a tooling solution that aligns with their project’s requirements. It’s used for quick-turn prototyping, bridge tooling, and low-volume production of up to 10,000+ parts in 15 days or less.
