FactSet creates flexible, open data and software solutions for over 200,000 investment professionals worldwide, providing instant access to financial data and analytics that investors use to make crucial decisions.
At FactSet, our values are the foundation of everything we do. They express how we act and operate, serve as a compass in our decision-making, and play a big role in how we treat each other, our clients, and our communities. We believe that the best ideas can come from anyone, anywhere, at any time, and that curiosity is the key to anticipating our clients’ needs and exceeding their expectations.
Location: Toronto
Your Team's Impact:
Irwin, a FactSet Company, is a leading provider of capital markets-focused financial technology with a mission to seamlessly connect the world's capital seekers and allocators to make them more productive, innovative, and successful. Our flagship product, Irwin, is a software platform used by investor relations and investment banking professionals all over the world. In October 2024, Irwin joined FactSet and added its investor relations solution to its existing offering.
As Irwin's Demand Generation & Sales Enablement Manager, you'll drive qualified leads and revenue growth through strategic digital campaigns while empowering our sales team with the tools and knowledge needed for effective deal closure. Working directly with our VP Marketing, you'll optimize our marketing funnel, manage campaign budgets, and create compelling sales assets that convert prospects into customers. You'll also develop data-driven insights that shape our marketing strategy and improve conversion rates.
What You’ll Do:
- Design and execute multi-channel marketing campaigns across digital platforms, optimizing ROI and conversion rates.
- Manage marketing budgets and automation platforms.
- Develop lead generation strategies and personalized audience segmentation.
- Track performance metrics, conduct A/B testing, and provide actionable insights.
- Develop sales enablement materials like pitch decks and competitor analyses.
- Train sales teams on product knowledge and maintain a centralized sales content repository.
- Create personalized content strategies for various sales scenarios and analyze their effectiveness.
- Align marketing strategies with sales, product, and executive teams.
- Build and maintain comprehensive sales playbooks and ensure consistent messaging.
- Capture and qualify leads from events and drive event attendance.
- Grow and maintain healthy email marketing lists, tracking key performance metrics.
- Support cross-functional campaign execution and define lead scoring processes.
What We’re Looking For:
- 5+ years of experience in B2B demand generation and sales enablement.
- Bachelor’s degree required.
- Proficient with HubSpot or similar marketing automation platforms (Salesforce experience a plus).
- Proven track record of managing successful digital marketing campaigns.
- Experience developing sales enablement content and training programs.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent project management and cross-functional collaboration abilities.
What's In It For You
At FactSet, our people are our greatest asset, and our culture is our biggest competitive advantage. Being a FactSetter means:
- The opportunity to join an S&P 500 company with over 45 years of sustainable growth powered by the entrepreneurial spirit of a start-up.
- Support for your total well-being. This includes health, life, and disability insurance, as well as retirement savings plans and a discounted employee stock purchase program, plus paid time off for holidays, family leave, and company-wide wellness days.
- Flexible work accommodations. We value work/life harmony and offer our employees a range of accommodations to help them achieve success both at work and in their personal lives.
- A global community dedicated to volunteerism and sustainability, where collaboration is always encouraged, and individuality drives solutions.
- Career progression planning with dedicated time each month for learning and development.
- Business Resource Groups open to all employees that serve as a catalyst for connection, growth, and belonging.
Learn more about our benefits here.
Salary is just one component of our compensation package and is based on several factors including but not limited to education, work experience, and certifications.
Company Overview:
FactSet (NYSE:FDS | NASDAQ:FDS) helps the financial community to see more, think bigger, and work better. Our digital platform and enterprise solutions deliver financial data, analytics, and open technology to more than 8,200 global clients, including over 200,000 individual users. Clients across the buy-side and sell-side, as well as wealth managers, private equity firms, and corporations, achieve more every day with our comprehensive and connected content, flexible next-generation workflow solutions, and client-centric specialized support. As a member of the S&P 500, we are committed to sustainable growth and have been recognized among the Best Places to Work in 2023 by Glassdoor as a Glassdoor Employees’ Choice Award winner. Learn more at www.factset.com and follow us on X and LinkedIn.
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What We Do
FactSet creates flexible, open data and software solutions for tens of thousands of investment professionals around the world, providing instant access to financial data and analytics that investors use to make crucial decisions. For 40 years, through market changes and technological progress, our focus has always been to provide exceptional client service. From more than 60 offices in 23 countries, we’re all working together toward the goal of creating value for our clients, and we’re proud that 95% of asset managers who use FactSet continue to use FactSet, year after year. As big as we grow, as far as we reach, and as successful as we become, we stay connected to our clients and to each other.
