Demand Generation Operations Manager, LATAM

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

#LI-Hybrid 
 

Genesys is looking for a Demand Generation (DG) Operations Manager to support the LATAM region. This is a strategic individual contributor role that oversees and continually improves the regional DG operating model. This position reports to the VP of DG Operations. The role requires a diverse range of skills, including executive influence, technical and DG expertise, and analytical proficiency. The primary focus of the role will be to support regional field marketers, event marketers, digital marketers, BDRs and their leadership to improve the Demand Generation engine for the region measured in database growth and health, mid-funnel engagement, and pipeline created and accelerated.

Key Responsibilities

• Drive ongoing, proactive Demand Generation funnel & data optimization via:
  • Management of weekly and monthly operating cadences (e.g. monthly DG funnel efficiency reviews) through tight connection with regional and sub-regional Sales Operations, marketing & BDR teams. Trusted advisor with global marketing functions and regional sales leadership.
  • Supporting regional data management that is needed to drive motions (e.g. inbound, outbound, Account Based Marketing & Engagement) by monitoring & improving Account, Contact and Lead data flows and data hygiene.
     
• Be a strategic operational partner to the Regional Marketing Leader by:
  • Representing them on key workstreams, supporting QBRs and regionally strategic projects.
  • Quarterly and ongoing: recommending strategic investments including program, BDR capacity, spiffs and more.
  • Leading BDR target setting and BDR performance management.
     
• Ease Demand Generation operational burdens via:
  • Improving efficiency (such as time to create and launch campaigns) by understanding current operational burdens and partnering with global DG Ops teams to automate.
  • Maximize Demand Generation to Sales efficiency via monitored BDR to AE handoffs.
  • Marketing Budget Owners own program spend management; this role will provide support for regional specific items.
     
• Support global demand generation by being voice for the region and occasionally stepping out of regional role to lead global large-scale transformation and change management programs.
   
• Become a subject matter expert for various Demand Generation software tools & processes. Support enablement team to drive adoption and adherence within the region. Serve as a primary resource for help with these tools by answering all email questions, meeting with individuals from sales or operations to solve issues, and working with vendor support as needed to solve technical or training issues. Train and mentor colleagues on systems and tools as needed.

Minimum Requirements

• 5+ years of experience in B2B Demand Generation, Marketing Operations, Lead Generation and/or Data Analytics.
• Analytical mindset to translate data into actionable insights and drive data driven decisions.
• Strong decision-making skills, and the ability to use data to optimize campaign performance and inform future strategies.
• Operational understanding of Demand Generation and Sales processes and operating models with creative problem-solving skills who can design solutions from qualitative and quantitative data.
• Speed in execution & strategic decision making to quickly adapt & adjust as the business requires
• Ability to drive collaboration and teamwork within a matrixed environment to create fully integrated plans and reports.
• Excellent communication, interpersonal and stakeholder management skills with the ability to influence and collaborate effectively across multiple teams and levels within the organization.
• An in-depth knowledge of Eloqua, Salesforce and BI tools. Sense and Salesloft experience preferred.
• Fluent English.

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organizations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements. Visit www.genesys.com.

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may reach out to HR@genesys.com. You can expect a response from someone within 24-48 hours. To ensure we set you up with the best reasonable accommodation, please provide them the following information: first and last name, country of residence, the job ID(s) or (titles) of the positions you would like to apply, and the specific reasonable accommodation(s) or modification(s) you are requesting.

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Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.