Demand Generation Marketing Manager

Demand Generation Marketing Manager – India 

Location: Mumbai 

Department: Marketing – Central Marketing Team 

About FoodChain ID 

FoodChain ID is a global leader in food safety, regulatory compliance, and sustainability solutions. We support organizations across the food and agriculture value chain with certification, advisory, and data-driven services that help bring safe, compliant, and sustainable products to market. 

With teams across the globe, we combine deep technical expertise with practical, market-focused solutions to help customers navigate complex regulatory and certification landscapes. 

About the Role 

We are looking for a results-driven Demand Generation Marketing Manager to accelerate pipeline growth across India. This role is part of the Central Marketing team and works closely with the India Technical Services team for day-to-day execution and regional alignment. 

You will own demand generation execution across digital channels, events, and localized campaigns — with clear accountability for MQLs, pipeline contribution, and ROI. This is a hands-on role suited for a marketer who enjoys execution, optimization, and close collaboration with sales teams. 

Key Responsibilities 

Demand Generation & Pipeline Growth 

• Plan and execute demand generation programs that drive qualified leads and sales pipeline in India 

• Partner with Sales and the India Technical Services team to align campaigns with regional revenue priorities 

• Manage the full funnel from lead → MQL → pipeline, optimizing conversion and performance 

Digital Marketing Execution 

• Launch and optimize digital advertising campaigns (Google Ads, LinkedIn, paid social, display) 

• Execute email marketing and nurture campaigns to support lead conversion and engagement 

• Support website performance and conversion optimization, including landing pages and forms 

Social Media Activation 

• Execute social media campaigns to support demand generation, events, and brand visibility in India 

• Localize global messaging and campaigns for India-specific audiences and platforms 

Events & Field Marketing (India) 

• Plan and execute India-based marketing events, including trade shows, conferences, webinars, and partner events 

• Own event promotion, lead capture, and post-event follow-up to ensure pipeline impact 

• Collaborate with Sales and regional teams to maximize event ROI 

Localization & Regional Execution 

• Localize centrally developed campaigns and content for the Indian market 

• Ensure campaigns reflect local regulations, buyer needs, and market dynamics 

• Act as a regional marketing partner to sales and technical services teams 

Reporting & Optimization 

• Track and report on MQLs, pipeline contribution, campaign ROI, and CPL 

• Use data and insights to continuously test, improve, and scale campaigns 

• Share performance insights and recommendations with global and regional stakeholders 

Required Qualifications 

• Bachelor degree in Marketing, Business, or a related field 

• 4+ years of experience in B2B demand generation or growth marketing 

• Strong hands-on experience with digital advertising, email marketing, websites, and events 

• Proven ability to generate marketing-qualified leads and sales pipeline 

• Experience working with sales teams in a revenue-driven environment 

• Comfortable working in a global, matrixed organization 

• Strong project management and communication skills 

Preferred Experience 

• Experience marketing to regulated industries (food, agriculture, compliance, certification, or professional services) 

• Experience supporting India-based field marketing or events 

• Familiarity with CRM and marketing tools (e.g., Salesforce, Pardot, HighSpot, Apollo) 

Key Skills 

• Digital Advertising 

• Email Marketing & Nurture Programs 

• Website & Landing Page Optimization 

• Social Media Activation 

• India Events & Field Marketing 

• Campaign Localization 

• MQL & Pipeline Generation 

Success Metrics 

• Marketing-sourced MQLs and pipeline in India 

• Campaign ROI and cost-per-lead efficiency 

• MQL-to-pipeline conversion rates 

• Event-driven pipeline contribution 

• Engagement and performance across digital channels 

Why Join FoodChain ID? 

• Be part of a global, mission-driven company shaping the future of food safety and sustainability 

• Own demand generation execution with direct revenue impact 

• Work closely with regional and global teams in a collaborative environment 

• Opportunity to grow your career in a fast-scaling, international organization