Demand Generation Marketing Manager - EVERFI

About the role

The Demand Generation Marketing Manager is responsible for the demand and lead generation campaigns and channels for assigned markets/teams/solutions with a focus on crafting and executing multi-channel marketing programs, and then tracking and reporting on the results of the programs. The objective is to generate needed volume and quality of leads, opportunities and pipeline for a portion of our Corporate Impact business unit.

What you'll do

• Plan and execute best-in-class demand programs to the Financial Services Industry showcasing EVERFI’s expertise in delivering impactful financial education to K12 students.
• Develop marketing programs to generate demand and manage pipeline opportunities in support of direct sales channel(s)
• Reduce broad concepts and business strategies into structured programs, and then execute and report on these programs and their success against target objectives
• Research, develop, produce and present comprehensive demand generation plans for short and long-term profitable growth
• Strategically utilize marketing tactics in a combined and integrated manner -- including email, webinars, calling campaign strategy, live and/or virtual events, social media, search engine marketing, account-based marketing, creating call and email scripts for sales and more
• Develop the campaigns, execution steps, content requirements, reporting templates, and supporting systems management
• Monitor and assess reach, engagement, market penetration, and product positioning to develop or adjust demand generation plans to drive new pipeline
• Stay abreast of market trends through all available resources including trade publications, 3rd party market reports, direct customer contact, and participation in industry conferences/expos/tradeshows for the Financial Services Industry
• Collaborate effectively with a wide range of peers and stakeholders
• Actively solicit inputs from key stakeholders regarding demand generation campaign plan requirements for pipeline development
• Manage the sales and marketing lead process and productivity initiatives, with familiarity into the supporting systems, including DemandBase, Marketo, SalesLoft and Salesforce
• Provide strategy, planning, organization, collateral creation for external events including trade shows, conferences, and sales seminars
• Support overall company branding and awareness as part of the overall marketing initiatives and lead gen programs.
• Communicate and collaborate with all levels of management, other demand marketers, product and content marketers, sales leaders, and external resources such as creative agencies

What you'll bring

• 5+ years of demand generation marketing, marketing communications, product marketing or channel marketing experience preferably within SaaS space
• Ideal candidate has experience in marketing to Financial Institutions (Retail Banks, Investment Management companies, etc.)
• Go-to-market development plan capabilities – including successful launch planning positioning and execution
• Demonstrated results in improving sales pipeline/funnel close ratios
• Experience with marketing automation systems (DemandBased, Marketo preferred), familiarity with sales-stage nurture tactics, buyer personas and lead scoring
• Experience with customer relationship management tool (Salesforce preferred)
• Creative thinking capabilities; Interest/desire to learn and adopt new marketing strategies and tactics
• Strong project management, budget management and financial skills
• Excellent written and oral communications skills
• Strong interpersonal skills; ability to influence others without formal authority and build partnerships within the organization
• Exceptional communication skills. Consistent cross-functional and/or cross-team work is required
• Experience in digital marketing tactics highly preferred

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The starting base pay is $67,400.00 to $90,700.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.

Benefits Include:

• Medical, dental, and vision insurance

• Remote-first workforce

• 401(k) program with employer match

• Flexible paid time off

• Generous Parental Leave

• Volunteer for vacation

• Opportunities to connect to build community and belonging

• Pet insurance, legal and identity protection

• Tuition reimbursement program