Job Title: Demand Generation Manager
Location: Alpharetta, GA (Hybrid/Onsite Preferred)
Experience Level: 5+ Years
Industry: Technology (Preferred)
Role Overview
We are seeking a results-driven Demand Generation Manager to lead and execute multi-channel marketing programs that drive pipeline growth and revenue. This role requires a hands-on marketer who can build, optimize, and scale campaigns across digital channels while aligning closely with Simeio’s services, products, and brand voice.
Key Responsibilities
- Develop and execute demand generation strategies to drive qualified leads and pipeline growth across target segments.
- Own campaign execution end-to-end, including email marketing, paid media (Google and LinkedIn Ads), SEO/SEM, webinars, and social media.
- Build and optimize landing pages, web forms, and conversion paths using HubSpot.
- Manage and maintain marketing automation workflows, lead scoring models, and nurturing programs.
- Partner with sales teams to align lead quality, pipeline targets, and campaign effectiveness.
- Manage and enrich contact databases using tools like ZoomInfo to improve segmentation and targeting.
- Oversee Salesforce and HubSpot integration to ensure accurate tracking, reporting, and attribution.
- Develop and maintain a content calendar for social media that reflects Simeio’s services, product offerings, and company culture.
- Analyze campaign performance and optimize based on data-driven insights (conversion rates, CPL, ROI).
- Collaborate with content, product marketing, and leadership teams to ensure consistent messaging across all demandgen programs.
Required Qualifications
- 5+ years of experience in demand generation or digital marketing within the technology industry.
- Experience in cybersecurity or related domains as a plus.
- Hands-on expertise with HubSpot (marketing automation, email, landing pages, workflows).
- Working knowledge of Salesforce for campaign tracking and reporting.
- Experience with ZoomInfo or similar data enrichment platforms.
- Proven ability to build and optimize landing pages, web forms, and conversion funnels.
- Strong analytical skills with the ability to interpret campaign data and adjust strategy accordingly.
- Experience managing B2B social media content calendars aligned to business goals.
- Excellent communication and cross-functional collaboration skills.
- Familiarity with account-based marketing (ABM) strategies.
- Experience running paid campaigns (LinkedIn Ads, Google Ads).
- Basic understanding of SEO and website performance optimization.
- Strong project management and organizational skills.
- Consistent growth in marketing-qualified leads (MQLs) and pipeline contribution.
- Improved conversion rates across campaigns and digital assets.
- Strong alignment between marketing and sales outcomes.
- A cohesive and engaging digital presence aligned with Simeio’s brand and offerings.
Why Simeio?: Simeio is a global managed services provider offering Identity and Access Management solutions delivered as a service and interoperable with leading IAM tools. With 700+ employees worldwide, Simeio secures over 160 million identities globally for large enterprises and government entities.
Services and solutions from Simeio include Customer Identity & Access Management, Privileged Access Management, Identity Proofing, Access Management & Federation, Identity Governance & Administration, Application Onboarding, and Simeio Identity Orchestrator. The company has been recognized for its business and technical leadership and highly rated by Gartner, Forrester, and KuppingerCole, and was ranked by Great Places to Work®. For more information visit simeio.com
Skills Required
- 5+ years of experience in demand generation or digital marketing within the technology industry
- Hands-on expertise with HubSpot (marketing automation, email, landing pages, workflows)
- Working knowledge of Salesforce for campaign tracking and reporting
- Experience with ZoomInfo or similar data enrichment platforms
- Proven ability to build and optimize landing pages, web forms, and conversion funnels
- Experience managing marketing automation workflows, lead scoring models, and nurturing programs
- Strong analytical skills with ability to interpret campaign data and optimize performance (CPL, ROI, conversion rates)
- Experience managing B2B social media content calendars aligned to business goals
- Excellent communication and cross-functional collaboration skills
- Experience in cybersecurity or related domains
- Familiarity with account-based marketing (ABM) strategies
- Experience running paid campaigns (LinkedIn Ads, Google Ads)
- Basic understanding of SEO and website performance optimization
- Strong project management and organizational skills
What We Do
Customers of all sizes globally rely on Simeio to help secure their organizations. An innovative and industry leader, Simeio offers professional services, Identity and Access Management (IAM) managed services and Identity as a Service (IDaaS). Its full range of services is powered by an industry-first IAM Virtualization Platform delivered via Simeio's Identity SOC. Simeio's Identity SOC is the first and only solution of its kind designed specifically to operate, monitor, and defend complex multi-vendor IAM infrastructures and deliver actionable business intelligence. Simeio's client base is expanding as interest in identity and access management and IT governance, risk and compliance grows across all sectors. Headquartered in Atlanta, Georgia, Simeio has operations in India, the United Kingdom, Europe, across North America, South America and Canada. We are a cutting-edge growing company with a strong dedication to our employees and their opportunity for growth and success. Simeio offers a state-of-the-art technology office with plans for continued growth and expansion. Our company culture is crucial to those driven for success with an entrepreneurial spirit, solution oriented, and individual contributors, as well as, team players.
