The Role
Lead demand generation strategy and execute multi-channel campaigns (ABM, events, digital) to drive qualified pipeline. Collaborate with Sales, Channel, and Product for aligned go-to-market execution, ensure seamless lead handoff via Salesforce/Pardot, measure attribution, and optimize campaign performance through testing and targeting refinements.
Summary Generated by Built In
About us
We’re proud to be Australia's #1 Great Place To Work in Technology, 2026. We have also been named Australia's #1 Great Place to Work 2025 for the second year running! This is in addition to being Great Place to Work Certified 3 years in a row.
Macquarie Cloud Services are the Australian specialists in cloud services for business and government. Locally owned and operated, with an industry-leading customer service model, we’re trusted by our customers to provide the services that enable their business success.
We have made it our challenge to make our people feel good and love the work they do. Because of this, our people are energised and motivated in their work.
We believe that collaboration & team connection is key for success. This role will be based in Sydney with a blended working arrangement of 3 days in our CBD offices & the remaining working from home. #LI-Hybrid
The Opportunity
We are looking for a high-energy, impact-focused Demand Generation Manager to join our high-performing marketing team during a period of strong growth and opportunity.
You will shape go-to-market activity, collaborating across sales, channel and product to bring campaigns to life and ensure they land with the right audience at the right time. You'll work closely with Sales to deliver revenue-focused campaigns, with the autonomy to introduce new ideas and leverage AI-powered marketing tools. This is a unique opportunity to make a tangible impact while accelerating your career growth.
The ideal candidate will bring hands-on experience across demand and sales qualified lead generation within the Managed Cloud Services industry with a clear focus on achieving business outcomes, not just marketing metrics. You are confident making decisions, unafraid to test and pivot, and driven by results.
The ideal candidate will bring hands-on experience across demand and sales qualified lead generation within the Managed Cloud Services industry with a clear focus on achieving business outcomes, not just marketing metrics. You are confident making decisions, unafraid to test and pivot, and driven by results.
You will be a key contributor to the success of our go-to-market engine, helping to translate strategy into real, measurable business results. This role is ideal for someone who enjoys driving campaigns from concept to impact, thrives in a fast-paced environment, and brings strong commercial instinct to everything they do.
Why Us?
- Australia's #1 Great Place To Work in Technology, 2026.
- We have been awarded Australia's #1 Great Place to Work 2025 for the second year running!
- We're Great Place to Work Certified 2023, 2024 and 2025.
- For the third year in a row, we have been named a Global Winner of the 2026 Gallup Exceptional Workplace Award!
- We're the #1 Managed Services Cloud business in Australia.
- We have the highest Net Promoter Score on the ASX, the World's best customer experience & crowned in 2020 at the World Communications Awards.
- You’ll make an impact: Enjoy being part of a driven team with a collaborative culture that values decision-makers and action.
- We Invest in you: Accelerate your career through our learning and development opportunities - think Gallup strengths-based training, defined career pathways and fantastic internal mobility opportunities across the group.
What you'll be doing
- Develop and execute demand generation strategies that support business growth, increase market visibility, and generate a consistent pipeline of qualified leads.
- Lead the end-to-end delivery of multi-channel campaigns including ABM, events, thought leadership and digital focused on acquisition, engagement, and lead conversion.
- Work closely with stakeholders from Sales, Channel, Product to build campaigns that are aligned to shared business objectives and priorities.
- Actively participate in campaign kick-off meetings and go-to-market planning, bringing insights around timing, tactics, and audience segmentation.
- Ensure seamless lead handoff and alignment with Sales teams, with clarity around lead qualification criteria and campaign intent.
- Support the use of campaign tools and platforms (Salesforce) to ensure activity is tracked, attributed, and actionable by Sales.
- Identify and act on opportunities to improve campaign efficiency and effectiveness. whether through creative testing, targeting refinements, or new channel opportunities.
Your experience & skills required
- Multiple years experience in similar marketing or demand generation roles within a Cloud Services Provider or within B2B marketing agencies supporting MSPs customers.
- Experience building and driving campaigns end-to-end from concept to execution.
- Strong commercial acumen and proven experience working closely with the sales team.
- Experience generating sales qualified leads not just marketing leads.
- Experience in customer engagement, retention and/or lifecycle management roles.
- Experience working with marketing automation platforms such as Pardot or Salesforce.
- Product marketing experience.
- Self-driven and a team player.
- Self-starter with the ability to deal with multiple stakeholders and manage complex scenarios.
- Experience with NPS program is desirable.
If this excites you, apply now, we'd love to hear from you!
Skills Required
- Multiple years experience in similar marketing or demand generation roles within a Cloud Services Provider or B2B marketing agencies supporting MSP customers
- Experience building and driving campaigns end-to-end from concept to execution
- Strong commercial acumen and proven experience working closely with the sales team
- Experience generating sales qualified leads (SQLs), not just marketing leads
- Experience in customer engagement, retention and/or lifecycle management roles
- Experience working with marketing automation platforms such as Pardot or Salesforce
- Product marketing experience
- Self-driven and a team player
- Self-starter with the ability to manage multiple stakeholders and complex scenarios
- Experience with NPS program
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The Company
What We Do
Macquarie Technology Group (ASX:MAQ) is Australia’s data centre, cloud, cyber security and telecom company for mid-large business and government customers. It’s our obsession with customer service that makes us so different. Today we have the best NPS (Net Promoter Score) in Australia
