What You'll Do
- Owning Campaign Execution: Own and execute demand generation campaigns that directly contribute to pipeline creation and sales opportunities.
- Targeted Outbound: Lead targeted outbound campaigns in partnership with Sales, including building account lists, designing effective messaging, and executing outreach.
- Inbound Optimization: Optimize inbound channels including paid search, paid social, website conversion, and SEO in coordination with the Director of Marketing.
- ABM Leadership: Manage account-based marketing programs with Sales to target and engage priority accounts.
- Event Leadership: Run events and event-related GTM workflows and campaigns—driving pre-event outreach, lead capture, follow-up sequencing, and reporting in coordination with the broader marketing team.
- GTM Automation: Design and optimize automated GTM workflows using tools like Clay and HubSpot to enhance lead routing, scoring, enrichment, and campaign personalization.
- Cross-Functional Collaboration: Collaborate with the Content & Communications Manager and Product Marketing Manager to ensure campaigns are fueled with strong messaging, assets, and customer proof points.
- Reporting & Optimization: Report on campaign performance, pipeline influence, and ROI, using insights to continually refine strategy.
- You are results-driven, with a proven track record of executing multi-channel campaigns that directly accelerate pipeline and revenue growth.
- You possess a GTM engineering mindset, enjoying the process of building and optimizing complex marketing and sales automations with tools like Clay and HubSpot.
- You thrive on working hand-in-hand with Sales, building, and leading targeted outbound and ABM programs.
- You are analytical and systems-minded, comfortable with pipeline metrics, ROI analysis, and designing sophisticated lead workflows.
- You are curious and resourceful, excited by emerging AI and automation tools to drive efficiency and data quality.
- You have a required background in healthcare or health technology, allowing you to effectively target complex enterprise buyers (health systems, payers, employers).
This Might Not Be The Right Fit If...
- You prefer a purely creative or brand-focused role over a metrics-driven, GTM-focused role.
- You lack strong, hands-on experience in both outbound and inbound channel optimization.
- You are not comfortable with the technical aspects of designing and managing marketing automation and AI enrichment workflows (e.g., Salesforce/HubSpot automations).
- You prefer a role with less direct accountability for pipeline and revenue influence.
Your Qualifications
- 4–7 years of experience in demand generation or growth marketing for a B2B SaaS company.
- Proven success executing multi-channel campaigns (events, outbound, digital, ABM) that drive pipeline.
- Hands-on experience running outbound campaigns and partnering with Sales.
- Demonstrated ability to optimize inbound channels (paid search, paid social, SEO, website conversion).
- Deep understanding of CRM and marketing automation systems (Salesforce experience required, HubSpot preferred) and hands-on experience using AI tools (e.g., Clay, n8n, or similar) to automate GTM workflows.
- Analytical and systems-minded, with comfort designing or improving lead enrichment, scoring, and routing automations.
- Advanced reporting and analytics skills; comfortable with pipeline metrics and campaign ROI analysis.
- Background in healthcare or health technology required.
- Excellent organizational skills, attention to detail, and ability to manage multiple programs simultaneously.
- Curious, resourceful, and interested in emerging AI and automation tools to improve marketing efficiency and data quality.
Bonus Points
- Experience with ABM platforms and tactics.
- Experience using automation to support field or event marketing programs.
- Hands-on experience with webinars, virtual events, or digital programs.
- Knowledge of SEO and digital content best practices.
The national pay range for this role is $90,000.00– $130,000.00 per year. Actual compensation will be determined by factors such as the candidate's geographic market, experience, skills, and qualifications. Certain roles may also be eligible for additional compensation, including a comprehensive benefits package such as medical, dental, vision, unlimited PTO, and a 401(k) plan, stock options and bonuses. If your compensation requirement is greater than our posted range, please still consider applying; a determination can be made based on unique qualifications. Expected compensation ranges for this role may change over time.At Fabric, we believe that a diverse workforce is essential to our success. We are an equal opportunity employer and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other legally protected characteristic. We actively encourage individuals from all backgrounds to apply.
- Verify the Domain: Official recruitment emails will only come from addresses ending in @fabrichealth.com or @gem.com. No other domain names are legitimate.
- Official Interview Tools: We use Gem for our recruitment process and Google Meet for all video interviews. Google Meet is always the platform used for your first interview; you will never be sent a Zoom link to set up or conduct an initial interview. All interviews are conducted via video unless specifically stated by our team as an audio call. We never conduct interviews via chat, social media, Skype, or WhatsApp.
- Zoom Usage: Zoom is utilized only for specific meetings set directly by our team for purposes outside of the standard interview process (e.g., coordination or onboarding discussions). It is never the first link you will receive from us.
- Authorized Contact & Texting: Fabric will only contact you if you have submitted an application or if you are connected to a current employee who shared your information with us. We will only send text messages if you have provided explicit authorization and consent, either through your application or while communicating directly with our team. If you have not explicitly authorized us to reach out, treat any SMS or unsolicited outreach as fraudulent and do not respond.
- Sensitive Data: We will never ask you for sensitive personal or financial documents (ID, banking info, SSN) during the application, interview, or candidacy stages. All sensitive data is handled through secure internal systems post-offer.
- Verify the Team: You can reference LinkedIn to verify members of our recruiting team; however, please remain vigilant as scammers may create fraudulent profiles. Always cross-reference the sender's email domain with our official @fabrichealth.com address.
Top Skills
What We Do
Fabric Health is a pioneering care access platform dedicated to solving one of healthcare's most pressing challenges: operational capacity. We equip health systems, health plans, employers, and brokers with consumer-grade solutions designed to make healthcare faster, smarter, and more accessible at the exact moment of need. Our core mission is to empower boundless care through seamless, intuitive experiences that benefit both patients and providers. At the heart of our offering is a commitment to streamlining the entire care journey. We achieve this by integrating and optimizing every touchpoint from initial intake and intelligent triage to precise routing and effective treatment, encompassing both virtual and in-person care modalities. Our platform is meticulously crafted to enhance operational efficiency, addressing the complex logistical problems that often hinder timely and quality care delivery. What makes Fabric Health uniquely effective is our deep understanding of the patient and clinician experience. We develop robust automation workflows that significantly reduce administrative burdens on healthcare professionals, allowing them to focus invaluable time on what matters most: direct patient care. By automating repetitive tasks and streamlining processes, we enable clinicians to work more efficiently, leading to reduced burnout and a higher quality of service. Our comprehensive suite of features and services includes an advanced AI Assistant that guides users, dynamic Engagement & Pathways to ensure continuity of care, a versatile Virtual Care Platform for remote consultations, and dedicated Virtual Care Services for immediate support. Furthermore, our Intake & Care Guides simplify initial patient interactions, while our Enterprise Features provide scalable solutions for large organizations. Ultimately, Fabric Health drives tangible outcomes: reduced care costs, expanded access to care, and the delivery of consistent, higher-quality patient experiences. We are relentlessly focused on creating better, more intuitive interactions for consumers and equipping providers with the tools they need to deliver exceptional care efficiently. Every solution we develop is a testament to our dedication to transforming healthcare delivery, ensuring that timely, compassionate, and effective care is within everyone's reach.
Why Work With Us
Discover a culture of innovation, collaboration, and continuous growth. We offer a dynamic, remote-first environment where talented individuals thrive by tackling meaningful challenges. Contribute to cutting-edge solutions, work alongside inspiring peers, and truly make a difference in a flexible setting. Grow your career with purpose.
