RegScale is a continuous controls monitoring (CCM) platform purpose-built to deliver fast and efficient GRC outcomes. We help organizations break out of the slow and expensive realities that plague legacy GRC tools by bridging security, risk, and compliance through controls lifecycle management. By leveraging CCM, organizations experience massive process improvements like 90% faster certification times, and 60% less audit prep time. Today’s expansive security and compliance requirements can only be met with a modern, CCM based approach, and RegScale is the leader in that space.
Position:
RegScale is hiring a Demand Generation Manager to own and scale full-funnel pipeline performance. This is a hands-on role responsible for driving qualified contact acquisition, improving conversion rates across the buyer journey, and delivering measurable revenue contributions.
This is not a brand awareness role. This is a performance-driven, pipeline-focused position with clear accountability to opportunity creation and revenue impact. You will build integrated campaigns aligned to our ICP, optimize conversion paths from first touch through opportunity, and ensure that marketing programs consistently deliver high-quality pipeline. If you are analytical, execution-oriented, and comfortable being measured on results, this role is for you.
Activities:
- Own and execute integrated demand programs across paid media, ABM, email, webinars, website, syndication, and partner channels
- Design and scale contact acquisition strategies aligned to priority ICPs
- Build and optimize full-funnel conversion paths, including landing pages, nurture flows, webinar sequences, and retargeting
- Lead hosted and third-party webinar strategy and execution, with performance targets tied to pipeline
- Partner closely with Sales and SDR leadership to align on targeting, lead qualification, routing, follow-up SLAs, and feedback loops
- Continuously analyze campaign, funnel, and pipeline performance; identify bottlenecks and implement improvements
- Test new channels and acquisition models to improve efficiency and scale
- Take on ad hoc projects as needed
Proven Capabilities:
- Prior ex in B2B demand generation, growth marketing, or performance marketing in cybersecurity SaaS
- Strong track record running multichannel campaigns that create qualified pipeline, not just MQL volume
- Comfortable with HubSpot/Salesforce environment
- Highly analytical mindset with comfort working in dashboards and reporting tools
- Strong operational rigor — comfortable running programs end-to-end including vendors, contracts, budgets, logistics, and reporting
- Experience operating in high-growth SaaS companies where processes and structure are still evolving
Qualifications
- 7+ years of marketing experience, with a strong focus on DG or performance marketing
- Bachelor’s degree in marketing or equivalent
- Vendor references within the cybersecurity event and partner ecosystem strongly preferred
Top Skills
What We Do
RegScale overcomes speed, timeliness, and cost effectiveness limitations in legacy GRC by bridging security, risk, and compliance through our Continuous Controls Monitoring platform.
Our CCM pipeline of automation, dashboards, and AI tools deliver lower program costs, strengthen security, and minimize painful handoffs between teams. Achieve rapid certification for faster market entry, anticipate threats via proactive risk management, and automate evidence collection, access reviews, and controls mapping. Improve the Return on
Investment (ROI) of existing tools by seamlessly exchanging data with our centralized CCM data lake, enabling continuous monitoring of security, risk, and compliance controls. Heavily regulated organizations, including Fortune 500 enterprises – both financial institutions and other sectors – as well as the government and entities that serve them, use RegScale to enhance stakeholder trust, lower costs, adapt to evolving risks, and start and stay compliant. Our customers report a 90% faster path to compliance certifications and a 60% reduction in audit preparation efforts, strengthening security programs and reducing costs. For more information, visit www.regscale.com
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