What you’ll be doing:
- Campaign Management: Plan, build, scale and optimize multitouch global demand generation programs utilizing various marketing tactics with a focus on account-based marketing (ABM), including but not limited to digital advertising, SEO/GEO and email marketing.
- Lead Nurturing: Build and optimize lead nurture programs to move prospects through the funnel, increasing conversion rates and accelerating sales opportunities.
- Vendor Management: Participate in external vendor meetings to better understand and maximize AP’s demand generation platform capabilities.
- Performance Optimization: Analyze campaign performance, including conversion rates, MQLs, pipeline tracking and ROI, make data-driven adjustments to improve results.
- Collaboration: Work closely with sales, operations, content, and design teams to align messaging, assets, and campaign tracking that resonate with our target audience.
- Reporting & Analysis: Monitor and report on key demand generation metrics, providing insights and recommendations for improvement to meet MQLs and pipeline targets.
- Testing & Optimization: Implement A/B testing strategies to optimize email, landing page, and ad performance, ensuring consistent growth in lead quality and volume.
- Budget Management: Assist in managing the demand generation budget, ensuring campaigns are executed within budget and deliver maximum ROI.
- Market Insights: Maintain a pulse on latest marketing trends and the actions of our competitors to continuously optimize demand generation campaign strategies.
- Other responsibilities, as assigned.
What we look for in you:
- Bachelor's degree in business, marketing, or a related field
- Minimum 5 years in a demand generation role managing $1M+ annual paid media budget with a focus on customers' acquisition. B2B marketing experience and comfort with complex enterprise buying committees in the tech industry preferred.
- Proven track record of accelerating revenue growth and executing experimentation plans, including creative testing for demand generation campaigns across multiple markets and channels.
- Expertise in paid advertising tools (Google Search, LinkedIn), programmatic display advertising, email marketing, content syndication, SEO, trade publications, ABM tools (6sense preferred), Salesforce, and HubSpot. Strong working knowledge of Excel. Experience with data-driven optimizations and analytics tools is a plus.
- Data-driven with strong analytical skills. Capable of optimizing campaigns based on performance metrics.
- Ability to balance strategic planning with hands-on execution and optimization.
- A proactive, self-starter who excels at multitasking and prioritizing
- Strong project management skills, experience in managing multiple projects in a fast-paced environment and meeting deadlines (previous project management tool experience required, Monday.com preferred)
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams. Fluent spoken and written English required.
Top Skills
What We Do
Analytic Partners is a proven global leader in measurement and optimization. Our adaptive solutions integrate proprietary technology powered by the latest data science delivered through our platform and high-touch consulting. We enable deeper business understanding to support better, faster decisions.
In "The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2020", Analytic Partners was named a Leader and was top ranked in Strategy and Current Offering among all evaluated vendors. In addition, Analytic Partners received the highest score for Technology Platform.
Founded in 2000 by President and CEO, Nancy Smith, Analytic Partners is fully independent and a Certified Women's Business Enterprise. We are fast growing with global operations across our full-service offices in New York City, Denver, Miami, Charlottesville, Dublin, Paris, Sydney, Hong Kong, Singapore, and Shanghai. Analytic Partners services clients in more than 50 countries, providing world-class expertise and client support, along with powerful integrated technology – GPS Enterprise.
Why Work With Us
We foster a culture of PEOPLE, PASSION and GROWTH.
• People: We value our people, clients, and partners
• Passion: We love what we do
• Growth: Unlimited growth means unlimited potential
Analytic Partners is a Certified Women-Owned Business. We foster diversity and inclusion at all levels including the executive management team.
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