Demand Generation Manager

Reposted 11 Days Ago
Be an Early Applicant
Poznań, Wielkopolskie
Hybrid
Senior level
AdTech • Big Data • Marketing Tech • Software
Global leader in measurement & optimization integrating technology, data science, and services.
The Role
The Demand Generation Manager plans and executes global demand generation campaigns, analyzes performance, collaborates across teams, and optimizes strategies to drive customer acquisition and revenue growth.
Summary Generated by Built In
Analyx is a dynamic new addition to the robust global network of Analytic Partners!
As a premier provider of analytical services,  Analyx operates from Poznan, Poland, and became part of the Analytic Partners family in 2025.
For 25 years, Analytic Partners has been a leader in commercial measurement and optimisation, dedicated to transforming data into valuable expertise for the world’s largest brands.
Our holistic approach to decisioning is powered by our industry-leading platform and team of experts, who help leaders make better decisions, faster – unlocking business growth and creating powerful customer connections.
With clients in 50+ countries and global offices across New York City, Miami, Dallas, Dublin, London, Munich, Paris, Poznan, Singapore, Shanghai, Sydney, Melbourne, Charlottesville and Denver, we’re growing fast. And we’re looking for top talent to join us in shaping the future of analytics.
To learn more about what we do, visit analyticpartners.com – and see why we’re recognized as a Leader in the industry by independent research firms Forrester and Gartner.

What you’ll be doing:

  • Campaign Management: Plan, build, scale and optimize multitouch global demand generation programs utilizing various marketing tactics with a focus on account-based marketing (ABM), including but not limited to digital advertising, SEO/GEO and email marketing.
  • Lead Nurturing: Build and optimize lead nurture programs to move prospects through the funnel, increasing conversion rates and accelerating sales opportunities.
  • Vendor Management: Participate in external vendor meetings to better understand and maximize AP’s demand generation platform capabilities.
  • Performance Optimization: Analyze campaign performance, including conversion rates, MQLs, pipeline tracking and ROI, make data-driven adjustments to improve results.
  • Collaboration: Work closely with sales, operations, content, and design teams to align messaging, assets, and campaign tracking that resonate with our target audience.
  • Reporting & Analysis: Monitor and report on key demand generation metrics, providing insights and recommendations for improvement to meet MQLs and pipeline targets.
  • Testing & Optimization: Implement A/B testing strategies to optimize email, landing page, and ad performance, ensuring consistent growth in lead quality and volume.
  • Budget Management: Assist in managing the demand generation budget, ensuring campaigns are executed within budget and deliver maximum ROI.
  • Market Insights: Maintain a pulse on latest marketing trends and the actions of our competitors to continuously optimize demand generation campaign strategies.
  • Other responsibilities, as assigned.

What we look for in you:

  • Bachelor's degree in business, marketing, or a related field
  • Minimum 5 years in a demand generation role managing $1M+ annual paid media budget with a focus on customers' acquisition. B2B marketing experience and comfort with complex enterprise buying committees in the tech industry preferred.
  • Proven track record of accelerating revenue growth and executing experimentation plans, including creative testing for demand generation campaigns across multiple markets and channels.
  • Expertise in paid advertising tools (Google Search, LinkedIn), programmatic display advertising, email marketing, content syndication, SEO, trade publications, ABM tools (6sense preferred), Salesforce, and HubSpot. Strong working knowledge of Excel. Experience with data-driven optimizations and analytics tools is a plus.
  • Data-driven with strong analytical skills. Capable of optimizing campaigns based on performance metrics.
  • Ability to balance strategic planning with hands-on execution and optimization.
  • A proactive, self-starter who excels at multitasking and prioritizing
  • Strong project management skills, experience in managing multiple projects in a fast-paced environment and meeting deadlines (previous project management tool experience required, Monday.com preferred)
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams. Fluent spoken and written English required.

Our differentiator is – Our People!  We hire the brightest talent and develop them into leaders. We foster a culture of PEOPLE, PASSION and GROWTH.  
People: We value our people, customers, and partners
Passion: We love what we do
Growth: Unlimited growth means unlimited potential
 
AP is a customer-focused, team-oriented organization where innovation and results are rewarded, and individuals can chart the course of their own careers.

 As a woman founded and led company, this has meant supporting a meritocracy where everyone has opportunities to achieve their best and ensure we foster an environment of diversity, equity, and inclusion. In practice this means we will not only work to recruit a diverse workforce, but also maximize the full potential of all of our people. You can read more about our commitment to DEI here
 
Additionally, Analytic Partners participates in the E-Verify program in certain locations, as required by law.
Additionally, Analytic Partners participates in the E-Verify program in certain locations, as required by law.
We offer:
•       Work in a great atmosphere, in a truly international environment. 
•       Flexible working hours and the possibility of the hybrid work model (3 days in the office/ 2 days working from home)
•       Attractive income, annual bonus, and annual salary reviews. 
•       Equity shares for all permanent employees.  
•       Access to training platforms and language courses, as well as an external training budget.
•       Office lunches at least once a week. 
•       Annual company retreats and other company events. 
•        Comprehensive benefits package including private medical and dental care, group insurance, and a subsidised fitness card.
•        Modern office in the city centre with parking spots for employees.

#LI-Hybrid 

Top Skills

Abm Tools
Content Syndication
Email Marketing
Excel
Google Search
Hubspot
LinkedIn
Programmatic Display Advertising
Salesforce
Seo
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The Company
HQ: New York, NY
205 Employees
Year Founded: 2000

What We Do

Analytic Partners is a proven global leader in measurement and optimization. Our adaptive solutions integrate proprietary technology powered by the latest data science delivered through our platform and high-touch consulting. We enable deeper business understanding to support better, faster decisions.

In "The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2020", Analytic Partners was named a Leader and was top ranked in Strategy and Current Offering among all evaluated vendors. In addition, Analytic Partners received the highest score for Technology Platform.

Founded in 2000 by President and CEO, Nancy Smith, Analytic Partners is fully independent and a Certified Women's Business Enterprise. We are fast growing with global operations across our full-service offices in New York City, Denver, Miami, Charlottesville, Dublin, Paris, Sydney, Hong Kong, Singapore, and Shanghai. Analytic Partners services clients in more than 50 countries, providing world-class expertise and client support, along with powerful integrated technology – GPS Enterprise.

Why Work With Us

We foster a culture of PEOPLE, PASSION and GROWTH.
• People: We value our people, clients, and partners
• Passion: We love what we do
• Growth: Unlimited growth means unlimited potential

Analytic Partners is a Certified Women-Owned Business. We foster diversity and inclusion at all levels including the executive management team.

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