The Role
The Demand Generation Manager will strategize and execute demand generation initiatives, managing programs across various regions while optimizing campaigns and collaboration with sales teams.
Summary Generated by Built In
Traackr is a global SaaS technology company providing a data-driven influencer marketing platform that marketers use to optimize investments, streamline campaigns, and scale programs. Our customers range from some of the world’s largest companies in the beauty and personal care space to digitally native indie brands, which have all made influencer management and engagement a critical practice of their marketing and advertising programs. We are a remote-first company, and for the folks that like to meet in person, we have offices in San Francisco, New York, Boston, Paris, and London.
At Traackr, we’re lucky to have a team of kind, driven, and respectful humans from around the world. We operate on a culture of mutual respect, with core value pillars including:
- Trust. We earn the trust of our team, customers, creators, and partners through transparency, predictability, and integrity.
- Diversity. Bringing diverse perspectives to the table results in stronger outcomes. All are welcome.
- Value. Through our words and actions, we strive to create tangible value for our customers and peers. We only succeed when our community succeeds.
- Ownership. We lead with action. We take pride in solving the hardest challenges and feel accountable for our commitments.
- Mutual success. We share goals with each other and with our clients. Alignment, collaboration, and empathy are the cornerstones of our success.
Our team also loves having fun together, with many employee-led initiatives like the Traackr Summer Olympics annual workout challenge!
The Demand Generation Manager (Global) owns the strategy and execution of integrated programs that generate pipeline and revenue across Traackr’s key regions (US and EMEA). You will take over existing go-to-market programs and scale demand across paid media, email/nurture, account-based marketing, lead generation, and events, balancing global consistency with regional customization based on market maturity, language, audience needs, and sales priorities.
Responsibilities
- Own the global demand generation strategy and operating cadence, aligning targets, ICP, segments, and personas across regions.
- Adapt and localize campaigns by region (e.g., US vs EU vs APAC), tailoring:
- messaging and offers,
- targeting and channel mix,
- language and creative,
- landing pages and nurture flows,
- timelines and budgets,
- maintaining one cohesive global narrative and measurement framework.
- Take over and optimize existing GTM programs, improving performance and standardizing best-practice processes that can be reused across regions.
- Plan and execute regional paid campaigns across LinkedIn and Google Ads, including audience strategy, creative testing, and conversion rate optimization by market.
- Lead email marketing and nurturing programs, building regional journeys (global + localized variations) and improving MQL→SQL→pipeline conversion rates.
- Drive regional ABM and lead generation motions for enterprise and mid-market accounts, partnering with SDR/BDR and Sales on territory plans, account lists, and SLAs.
- Own event strategy and execution, including 2–3 self-hosted events per year in major cities such as Paris, London, and New York, plus targeted regional activations aligned to local priorities.
- Partner with Content and Product Marketing to develop the right assets for each market and persona (CMO, VP/Director Influencer Marketing, eCommerce, practitioners), including localized versions where needed.
- Operationalize measurement and reporting globally, ensuring clean regional attribution and pipeline tracking in Salesforce and marketing/email platforms.
- Report on performance by region, delivering insights and recommendations on spend efficiency, conversion rates, pipeline impact, and ROI.
Qualifications
- 7+ experience leading demand generation functions within B2B SaaS organizations.
- Proven track record of developing and executing demand generation programs for businesses operating in both the U.S. and EMEA markets.
- Strong leadership abilities, with a proven track record of inspiring teams and fostering career growth.
- Ability to roll up sleeves and take ownership of both strategy and execution.
- Expertise in developing, executing, and measuring data-driven demand generation programs.
- Strong analytical skills to track program effectiveness and optimize marketing spend.
- Experience working closely with sales development teams to drive high-quality lead generation and pipeline growth.
- Deep understanding of content marketing and product marketing alignment to support demand generation goals.
- Exceptional project management skills and keen attention to detail.
- Proficiency with marketing automation platforms (e.g., Pardot, Salesforce.com, Qualified) and CRM systems.
- Experience marketing to marketers, especially in the beauty, fashion, and lifestyle sectors, is a plus.
- Deep knowledge of demand generation best practices, digital marketing, and B2B SaaS marketing strategies.
- Strong understanding of budgeting, policy creation, and procedural development for marketing infrastructure.
- French language skills are a plus but not required.
Benefits
• Competitive Salary
• Remote Work Options with Hybrid Flexibility and Home Office Set-Up Stipend
• Coworking Office Subscription for Collaborative Spaces
• Comprehensive Health, Dental, and Life Insurance Coverage for You and Your Dependents*
• Open Vacation Policy and Flexible Holiday Schedule to Suit Your Needs
• Paid Parental Leave to Support Quality Time with Your Loved Ones
• Career Development, including Internal and External Training Opportunities
*Benefit programs vary by country/state of residency, are subject to eligibility requirements, and may be modified occasionally. Ask for more details about benefits in your specific region.
This position is 100% remote, with the understanding that occasional in-person attendance may be required for trainings, meetings, and team gatherings, as determined by your manager.
Traackr employs individuals in multiple US states and countries. We use market benchmark data and geographic zones to determine our salary ranges. Your zone's specific pay range is dependent on your location. We encourage you to discuss your zone-specific pay range with your recruiter at Traackr for more details.
Posting Statement
Traackr is an Equal Employment Opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics. All your information will be kept confidential according to EEO guidelines.
Unsolicited resumes
Traackr does not accept unsolicited resumes/CVs from headhunters or recruiting agencies sent directly to Traackr employees or through our website. Traackr will not pay fees to any third-party agency or company without a signed agreement with Traackr.
Privacy
Traackr, Inc. has published a Privacy Notice, including CCAP for California and GDPR policies for its UK and European Union subsidiaries, accessible at https://www.traackr.com/privacy-policy.
All questions, comments, and requests regarding data processing at Traackr should be addressed to [email protected].
Top Skills
Pardot
Qualified
Salesforce
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Traackr is the system of record for data-driven influencer marketing, providing the intelligence and tools needed to run impactful influencer marketing programs. Our platform enables marketers to invest in the right strategies, streamline campaigns, and scale global programs.
We are honored to power the most advanced influencer marketing programs in the world for brands who are leading the way including L'Oréal, Shiseido, Revlon, Calvin Klein, Coach, and AB InBev.
Our team was born global and thrives on collaboration. You can find us in San Francisco, New York, Boston, London, and Paris.
