The Role
The Demand Generation Manager will develop and execute multi-channel campaigns to drive qualified pipeline and revenue, manage agency partners, and optimize campaign performance through data analysis.
Summary Generated by Built In
ABOUT US
At Vida, we help people get better- and we're helping the healthcare system get better, too.
Vida is a virtual, personalized obesity care provider that uses evidence-based treatment to help patients manage obesity and related conditions like diabetes, high blood pressure, anxiety and depression. Vida's team of Obesity Medicine-Certified Physicians, Registered Dietitians, Expert Coaches and Licensed Therapists takes a whole-person approach to care, helping people lose weight, reduce stress and improve their overall health.
By combining advanced technology with top-notch healthcare providers, Vida is breaking down the barriers that have historically kept people from getting the best care. It's trusted by Fortune 100 companies, major national payers and large providers to enable their employees to live their healthiest lives.
**Vida is authorized to do business in many, but not all, states. If you are not located in or able to work from a state where Vida is registered, you will not be eligible for employment. Please speak with your recruiter to learn more about where Vida is registered.
Please note: all Vida Employees must be able to work from the U.S.- international work is prohibited.
Vida is looking for a strategic, data-driven Demand Generation Manager to design, execute and optimize integrated campaigns that drive qualified pipeline and accelerate growth. This role will lead the planning and performance of digital campaigns across paid, owned and earned channels — partnering closely with content, brand and sales teams to align messaging, offers and timing.
The ideal candidate is equal parts creative and analytical — someone who can translate performance data into actionable insights, manage paid media and agency partners and continuously refine programs for efficiency and impact. Segmentation experience is a big plus!
Responsibilities:
- Develop and execute multi-channel demand generation campaigns (paid media, email/nurture, webinars, content syndication, SEO/SEM, partnerships) to drive pipeline and revenue.
- Manage the paid media agency and collaborate with other agency partners and tools as needed.
- Plan, forecast and optimize campaign budgets and performance metrics to meet goals.
- Partner with content and brand teams to ensure campaigns align with messaging, creative direction and audience priorities.
- Collaborate with sales and sales operations to ensure seamless coordination on campaign targets, reporting and lead flow.
- Build and manage nurture programs to engage and convert target audiences throughout the funnel.
- Track, analyze and report on campaign performance; create actionable insights and recommendations for ongoing optimization.
- Develop and maintain reporting to monitor channel and funnel performance (e.g., traffic, revenue attribution, CPL, ROI).
- Conduct testing (audience, creative, offer, landing page) to optimize conversions and scale successful tactics.
- Stay up to date on best practices and emerging tools in digital marketing, demand generation and analytics.
- Ensure compliance with data privacy regulations (CAN-SPAM, GDPR, CCPA) and maintain data integrity.
Qualifications:
- Bachelors Degree at a minimum.
- 3–5 years of experience in demand generation or performance marketing (B2B SaaS or health tech strongly preferred).
- Proven experience managing campaigns that deliver measurable pipeline and revenue impact.
- Familiarity with marketing automation and CRM systems (e.g., HubSpot, Salesforce).
- Strong analytical skills and comfort working with performance data and reporting tools (e.g., Looker, GA4, Excel/Sheets, HubSpot reports, SFDC reporting).
- Experience managing and optimizing paid media channels (Google Ads, LinkedIn, Meta, programmatic and/or trade publications).
- Familiarity with writing and reviewing marketing copy for ads, landing pages and nurture campaigns.
- Ability to manage multiple priorities and deadlines in a cross-functional environment.
- Strong collaboration and communication skills for working closely with content, brand and sales teams.
Preferred:
- Experience with healthcare or health technology marketing.
- Familiarity with campaign attribution and performance reporting tools (e.g., HubSpot, GA4, HockeyStack, etc.).
- Experience working with external vendors and cross-functional teams.
- Exposure to longer, more complex B2B lifecycles.
- Experience developing or leading a segmentation initiative.
- Comfortable building and iterating on dashboards and funnel analyses.
Vida is proud to be an Equal Employment Opportunity and Affirmative Action employer.
Diversity is more than a commitment at Vida—it is the foundation of what we do. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, genetics, disability, age, or Veteran status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.
We seek to recruit, develop and retain the most talented people from a diverse candidate pool. We don’t just accept differences — we celebrate them, we support them, and we thrive on them for the benefit of our employees, our platform and those we serve. Vida is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at Vida in any form without a valid, signed search agreement in place for the specific position will be deemed the sole property of Vida. No fee will be paid in the event the candidate is hired by Vida as a result of the unsolicited referral.
#LI-remote
Top Skills
Excel
Ga4
Google Ads
Hockeystack
Hubspot
LinkedIn
Looker
Meta
Salesforce
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The Company
What We Do
Vida is a virtual care company that combines a human-centric approach with technology to address chronic and co-occurring physical and behavioral health conditions. We provide personalized chronic condition management combined with health coaching and therapy through a mobile and online platform that supports individuals in managing and significantly improving conditions such as diabetes, hypertension, obesity, depression, anxiety, etc. Our platform integrates deeply individual expert care with machine learning and remote monitoring to deliver lasting behavior change, health outcomes and cost savings. Vida is in the business of enabling self-insured employers, health plans and providers to take better care of their employees and members. We are trusted by Fortune 1000 companies, major national payers, and large providers to activate, engage, and empower their employees to live their healthiest lives. Based in San Francisco, CA, Vida is backed by investors including Khosla Ventures, StartX, Aspect Ventures, Canvas, Workday, and Nokia.
