Responsibilities
- Strategic
- Tactical
Skills and Competencies
- Paid Acquisition: Expert in managing and optimizing campaigns across Google, LinkedIn, Meta, and retargeting. Comfortable with multi-channel attribution.
- Conversion Rate Optimization (CRO): Able to build/test landing pages (Webflow, HubSpot CMS, Unbounce), run A/B tests, and interpret results statistically.
- Analytics & Attribution: Fluent in HubSpot, GA4, Looker Studio (or similar BI). Can connect the dots from spend to pipeline and report CAC, payback, SQLs, and pipeline contribution.
- Marketing Automation: Proficient in building workflows, nurturing leads, and managing UTMs and lifecycle stages within HubSpot.
- Experiment Design: Crafts hypotheses, sets control groups, documents learnings. Comfortable with SQL/Sheets analysis.
- Copywriting & Messaging: Writes sharp, persona-specific ad copy with clear offers and CTAs that align to funnel stage.
- Budget Management: Allocates spend by ROI. Rebalances weekly across channels to optimize CAC and payback.
- Cross-Functional Collaboration: Partners with Sales and SDRs on lead quality feedback, and with RevOps on routing and dashboard integrity.
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What We Do
As of today, Proper has secured $20M in investments from Silicon Valley’s top VC companies and employs over 300 passionate problem solvers in six countries. We’re developers, designers, engineers, accountants, CPAs, project managers, and creatives. But we’re also surfers, hikers, Sichuan-eaters, photographers, yogis, artists, world travelers, meme lovers, and life-havers. We believe that being able to show up as your full self while doing work that challenges you is the secret to happiness, so we work hard to instill human-centric values into everything we do. Our penchant for streamlining processes combined with our property industry expertise is how we’re able to provide more cost-effective, efficient, scalable financial services that improve our customer’s profit margins. So if you’re looking for the peace of mind that your books are being Properly, frugally, and expertly handled by a team of property accounting specialists? You’ve come to the right place. And if you’re looking to join a team of international problem solvers who are collaborating in a culture that inspires personal growth, fosters creativity, and encourages playfulness? You’ve come to the right place, too. Our Key Values: • Feedback as the Way Forward: Feedback is how we grow, find empathy, and learn how to support each other. • Opportunity as an Outlook: We see obstacles as opportunities to improve. • Communication is the Expectation: We work in unison, set clear expectations, and share frequent updates. • Fun While Getting it Done: Laughter and fun make working together even better. • Respect Over Rank: As humble experts, we educate, support, and never treat anyone as less-than.
