About the Role
CloudShare is seeking a creative, hands-on Demand Generation Manager to own and execute multi-channel campaigns that generate qualified leads, accelerate pipeline, and fuel revenue growth. Reporting directly to the VP of Marketing, you will play a critical role in shaping our demand generation strategy, managing marketing operations and automation, and ensuring seamless execution across digital channels.
This is a full-funnel role - from top-of-funnel awareness to pipeline acceleration - ideal for a marketer who thrives at the intersection of strategy and execution. You’ll design scalable programs, leverage AI for efficiency and personalization, measure impact, and optimize continuously.
Key Responsibilities
Demand & Lead Generation
- Develop, execute, and optimize integrated demand generation campaigns across email, paid media, events, ABM, and digital channels.
- Own full-funnel demand generation - from awareness, engagement, and lead capture through pipeline acceleration and conversion.
- Support outbound ABM campaigns in close partnership with the Sales team, including BDRs, to drive engagement in strategic accounts.
- Segment audiences to deliver personalized, high-conversion campaigns tailored to prospects and customers.
Marketing Operations, Automation, & Analytics - Own the marketing tech stack, ensuring tools are optimized for scalability and performance.
- Monitor and maintain data quality and integrity within the marketing database.
- Track and analyze marketing spend and ROI, using attribution models and industry best practices to optimize performance.
- Operate HubSpot for marketing automation—workflows, nurture streams, lead scoring, and campaign orchestration.
- Ensure data synchronization and reporting accuracy between HubSpot and Salesforce (the single source of truth for Sales and Marketing).
- Leverage AI tools to automate processes, increase efficiency, and deliver personalized campaign experiences.
- Build and maintain reporting dashboards across digital and demand generation activities, providing insights that shape strategy.
Digital Marketing & AI-Enhanced SEO - Manage paid digital campaigns (LinkedIn, Google Ads, retargeting, etc.) and optimize for ROI.
- Lead SEO strategy and execution, including Generative AI Search Optimization (GEO) to maximize discoverability.
- Conduct A/B testing and continuous website optimization (WordPress) to increase lead generation and conversion rates.
- Collaborate with content and product marketing to amplify assets across digital channels.
Cross-Functional Collaboration - Work closely with Sales to ensure smooth lead handoff, alignment on campaigns, and shared pipeline goals.
- Align with Product and Sales on messaging and campaign execution.
- Partner with Customer Success to design customer marketing campaigns, promote events, and capture testimonials and reviews.
Qualifications
- 4–6 years of experience in B2B SaaS marketing, with at least 3 years focused on demand generation.
- Proven expertise with HubSpot (must-have) and experience with Salesforce CRM.
- Familiarity with WordPress for website management and optimization.
- Strong understanding of digital advertising, SEO/SEM, and GenAI-driven optimization (GEO).
- Hands-on experience using AI tools for marketing automation, campaign optimization, and personalization.
- Creative problem-solver with a test-and-learn mindset.
- Experience managing full-funnel marketing programs that drive awareness, pipeline, and revenue.
- Excellent project management skills and ability to juggle multiple priorities.
- Strong written and verbal communication skills.
Why Join CloudShare?
CloudShare is a leading Virtual IT Labs solution enabling software companies
increase customer acquisition and retention by providing their end-users with engaging hands-on virtual POCs, demos, and training experiences in the cloud. We are proud toserve leading global software companies such as Atlassian, Ping, Motorola, and many more.
Employee Benefits:
- Hybrid Work in Downtown Denver
- Medical, Dental, Vision benefits
- 401k
- Flex Paid Time off
- 13 Paid holidays
- Onsite Gym
- Parking
Top Skills
What We Do
CloudShare, the business acceleration cloud company, is the easiest solution for sales and customer success. It’s designed to help software companies deliver complex demos, PoCs and training, replicating real-world experiences without compromising time to market.
CloudShare enables organizations to focus on accelerating growth by automating the setup of environments at scale. It provides visibility into, and control over, usage. It delivers powerful resources that drive efficiency, supporting every step of the process for better results, faster.
CloudShare runs with any infrastructure - on-premise or on top of a public cloud - and integrates with core sales and LMS tools, making it easy to deploy.
CloudShare is trusted by more than 500 enterprise customers in over 100 countries, including Palo Alto Networks, Atlassian, ForgeRock, Fortinet and HP.
Visit us via our other social channels!
Facebook: https://www.facebook.com/CloudShare/
Twitter: https://twitter.com/CloudShare
YouTube: https://www.youtube.com/user/cloudsharecom
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