Demand Generation Manager

What we're looking for:

You’re an experienced demand generation professional, preferably with a cybersecurity startup background. You’ve learned to speak data fluently, but you're creative at heart. You know how to set up HubSpot from scratch (or you’re very confident you can figure it out) and you know just how you like it set up. Nurture automation, UTM tracking, ad management, ABM campaigns, these are all tools in your tool belt. You’re opinionated about things like gating vs. not gating content. You’re obsessed with pipeline and you know how to build a relationship with sales. You’re looking for a place where you can build demand gen the way you know it should be done, and run the campaigns that other job wouldn’t let you.

What You’ll Do:

As a Demand Generation Manager at Linx, you’ll own the digital side of marketing and work closely with product marketing, field marketing, RevOps, and sales. You’ll lead our ABM program, manage our advertising spend, and own the lead generation process. You’ll ideate and run campaigns and help shape the voice of Linx marketing.

Key Responsibilities:

• Own and drive our ABM program - working with sales, leadership, and RevOps to identify target accounts and tailor campaigns to go after them.
• Own much of the marketing tech-stack in partnership with RevOps, namely HubSpot, and in the future a fancy intent tool. 
• Build a lead funnel that you can consistently report on (all models are wrong, some are useful).
• Create and implement an email marketing strategy in partnership with the SDR team
• Work with Field Marketing to ensure our event strategy and digital strategy are in lockstep. 
• Create and implement an advertising strategy including LinkedIn ads, programmatic display, and other channels. 
• Run around like crazy because this is a startup and you know what it’s like.

What You'll Bring:

• 4+ years experience in cybersecurity marketing 
• Proficient in HubSpot/Salesforce - Big plus
• Strong project manager, able to manage complex, multi-faceted campaigns without letting things fall through the cracks.  
• Strong communicator, able to report on goals and communicate cross-functionally.
• Eager to learn the space - everyone in the GTM org must learn how to demo the product.
• The ability to master the marketing tech stack - you don’t have to be an expert on everything day 1, but you must be able to learn how to be a power user on the key tools we’ll use (even if at some point we outsource management of it).