Web & Digital Experience Marketing Manager

At Greenlight Guru, we help the world’s most innovative medical device companies bring high-quality, life-changing products to market faster. We serve 1000+ global customers with our quality management and clinical data capture software, helping them get their products on the market and keep them there. 

When you join the team at Greenlight Guru, you’ll be a part of a collaborative, mission-driven team working in one of the most exciting and rewarding industries on the planet. Backed by JMI Equity, one of the premier growth equity firms for SaaS companies, Greenlight Guru is growing—and looking for individuals who are difference makers. Is that you?

We’re seeking a Web & Digital Experience Marketing Manager to turn our website into a high-performing growth engine, driving qualified traffic, engagement, and conversions through strategic management of SEO, UX, and experimentation.

This role is for a builder who loves connecting the dots between data, design, and demand. You’ll collaborate with developers, designers, product marketers, and RevOps to optimize our website for visibility, engagement, and conversion. You will turn insight into action and make every digital touchpoint a measurable driver of pipeline.

You’ll play a key role in shaping how our brand shows up across both traditional search and emerging LLM-powered discovery, ensuring Greenlight Guru remains visible and competitive as the search landscape evolves.

• Oversee day-to-day website management in HubSpot.
• Lead the strategy, management, and performance of our website - ensuring it operates as a high-converting growth engine.
• Collaborate with developers, designers, and PMM to continuously improve site architecture, UX, and content for stronger engagement and conversion.
• Lead the digital experience roadmap and prioritize projects and experiments based on funnel impact and measurable business outcomes.

• Own the global SEO strategy - driving qualified traffic through technical optimizations, on-page improvements, and authority-building initiatives
• Conduct keyword and topic research to strengthen visibility across traditional search and emerging LLMs and AI overviews.
• Partner with PMM and content to align SEO and LLM insights with campaign planning and strategy
• Monitor performance to sustain and scale organic growth over time
• Stay ahead of the shifting search landscape - ensuring our content and structure remain optimized for future search trends

CRO & Experimentation

• Build and manage a continuous testing framework to improve conversion rates for high-intent demo hand raisers
• Analyze user behavior and funnel data to identify friction points and prioritize high-impact optimization opportunities
• Collaborate with design and development teams to test, launch, and iterate on web experiences 
• Champion a test and learn culture - using data-driven insights to continuously improve the digital experience

• Develop and maintain dashboards and reports to track website performance, traffic quality, and conversion trends in GA4 and Hubspot
• Translate data into clear, actionable insights that inform campaign planning, content strategy, and prioritization across marketing stakeholders
• Partner with RevOps to connect web data with CRM and pipeline performance
• Use performance insights to identify opportunities, validate experiments and guide optimization efforts 

• 5-7 years of experience in digital marketing, SEO, or website management within a B2B SaaS or technology environment.
• Proven track record of driving organic growth through SEO strategy and execution.
• Working knowledge of LLM-driven search trends and how to adapt SEO and content strategies for increased visibility.
• Hands-on experience with CRO and experimentation, including A/B testing, UX improvements, and funnel optimization.
• Proficiency with GA4, Hubspot, and supporting analytics tools (Looker Studio, Hotjar, Google Search Console, etc.).
• Strong cross-functional collaboration and project management skills - able to prioritize initiatives based on funnel impact.
• Data-driven, curious, and adaptable - comfortable leading agency partners and staying ahead of evolving search and digital best practices.

What Success Looks Like

• Website performance consistently improves across traffic quality, engagement, and conversion rates - turning the site into a measurable growth engine. 
• Organic visibility and traffic rebound, with sustained growth across high-intent keywords and improved presence in LLMs.
• A structured experimentation framework in place - testing new UX, content, and conversion hypotheses with measurable learnings each quarter.
• Key web metrics are tracked and communicated clearly, enabling data-informed decisions across teams.
• Cross-functional collaboration becomes seamless - design, dev, PMM teams work from a shared digital experience roadmap 
• The website is recognized internally as a primary demand generation asset

Benefits you’ll enjoy:

• Flexible Paid Time Off policy and working hours
• Home Office stipend for new hires
• Multiple Medical Insurance options, plus Dental and Vision
• 401k (with company match) 
• Equity Program Eligibility (based on role and/or tenure)
• Paid Maternity and Paternity Leave
• Disability insurance

This is a remote role that will ideally be located within a commutable distance of Indianapolis, Chicago, Boston OR Atlanta areas. The base salary range for this role is $110,000- $135,000. Actual base salary is determined by factors such as, but not limited to, experience, education, skills, and geographic location. 

Greenlight Guru is an Equal Opportunity Employer. Individuals seeking employment at Greenlight Guru are considered regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. If you need assistance or accommodations to submit your application for this position, please email [email protected].